Senior Communications Specialist

Boise State University•Boise, ID

About The Position

The Student Communications and Marketing team works with campus partners to ensure all students know the opportunities and resources available to them before and during their time at Boise State. Our goal is to help all Broncos have an exceptional Boise State experience. As a recognized communications expert, the senior communications specialist helps shape content marketing strategies, making data-informed decisions on topics, channels and general execution of communications and marketing campaigns. Work with campus partners to identify needs and scope required for developing media and communications for websites, social media channels, print, audio, photography, presentations, digital signage etc.

Requirements

Bachelor Degree or equivalent relevant experience plus 5 years experience.
Strong verbal, written, organization and presentation skills
Ability to provide creative solutions to problems
Excellent project management skills; strong eye and editing skills; attention to detail
Knowledge of developing training materials and training sessions for system or project implementations

Nice To Haves

Ability to lead a team; comfort with recruiting and managing student employees
Strong eye and editing skills; attention to detail
Familiarity with AP style

Responsibilities

Lead the development of strategic approaches to communication plans and branding strategies that are tailored to the specific department’s goals.
Develop timelines to ensure publishing of media is completed as required and the content and delivery is appropriately planned for the target audience.
Drive innovations and enhancements to employee communications, programs and platforms
Work with internal and external stakeholders, functional leads, and project managers to develop training and resource material and/or sessions for media software, process workflows, and other assigned subject matter.
Regularly contributes to the development of new practices, techniques, and standards and is recognized as a communications expert.
Create, coordinate, and implement all strategic communications plans for multiple audiences including but not limited to traditional and non-traditional-aged students, transfer students, first-generation students, and parents/families.
Plan and coordinate topic specific communication pieces that are relevant at important points in the student lifecycle. Determine appropriate messages, channels, timing, and audience factors to help drive desired actions.
Ensure consistency of messaging across multiple channels by enhancing and reinforcing brand positioning and voice.
Identify new innovative ideas and industry trends regarding content marketing and student communication.
Partner with communicators within the Division of Student Affairs and Enrollment Management and the Office of Communications and Marketing to align and optimize communication to student and parent audiences.
In concert with the Digital Marketing Specialist, use available analytics to strategically enhance the effectiveness of outreach and communication efforts.
Conceptualize and write clear, engaging, and grammatically correct messaging for a variety of media including print collateral, web pages, emails, social media posts, etc.
Perform other duties as assigned.

Benefits

12 paid holidays AND the University is closed between Christmas and New Year's (requires use of 3 vacation days)
Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
10.76% University contribution to your ORP retirement fund (Professional and Faculty employees)
11.96% University contribution to your PERSI retirement fund (Classified employees)
Excellent medical, dental and other health-related insurance coverages
Tuition fee waiver benefits for employees, spouses and their dependents

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