Senior Communications Specialist

Employ Milwaukee•Milwaukee, WI

22h•Onsite

About The Position

Employ Milwaukee’s Senior Communications Specialist is a core member of the planning, development and communications team, serving as a storyteller, creator and graphic designer for agency content for social media, digital communications, promotional materials, public relations, official correspondence, research and white papers, local and regional plans, committee reports and other planning products. This role will involve designing and creating creative assets, maintaining brand and compliance guidelines especially online and in visual materials while optimizing digital marketing efforts. The Senior Communications Specialist will collaborate with internal teams to ensure brand consistency and alignment with organizational goals. The Senior Communications Specialist will stay informed on non-profit and workforce development trends and best practices, provide photo and/or video coverage for programs and special events as needed, and support special initiatives across department teams.

Requirements

Strong project management skills to manage multiple projects and deadlines.
Strong written communication skills with the ability to write social media content, articles, reports, business correspondence, and procedure documents for diverse audiences.
Strong oral communication skills with the ability to speak effectively, present information and respond to questions from groups of managers, clients and/or customers.
Experience and interest in graphic design.
Ability to work independently and collaborate with cross-departmental teams.
Ability to work with digital marketing data and population-level data with the ability to identify problems, collect data, establish facts and draw valid conclusions.
Experience collaborating successfully across teams and organizations on a variety of projects with deadlines.
Bachelor’s degree in Communications, Marketing, Graphic Design, Journalism or a related field.
3–5 years of experience in content creation, digital marketing, and design
Microsoft Office
Graphic design (Canva preferred)
Social media platforms (Facebook, LinkedIn, X, Instagram, TikTok)
Social media management software(Hootsuite preferred)
CRM systems (NeonOne preferred)
CMS systems (Titan preferred)

Nice To Haves

Bachelor’s degree in Communications, Marketing, Graphic Design or a related field.
5+ years of progressive experience in content creation, digital marketing, and design
Digital Marketing Institute Certification
Microsoft Office
Graphic design (Canva preferred)
Social media platforms (Facebook, LinkedIn, X, Instagram, TikTok)
Social media management software(Hootsuite preferred)
CRM systems (NeonOne preferred)
CMS systems (Titan preferred)
U.S. Census data, labor market information tools (Lightcast, JobsEQ, Wisconomy)

Responsibilities

Develop, plan and implement digital marketing strategies aligned with agency goals to drive awareness, engagement and fund development for the agency.
Design and create physical and digital assets/collateral materials including, but not limited to, flyers, social media posts and graphics, website banners and graphics, online registration forms, annual reports, newsletters, PowerPoint presentations, miscellaneous reports, and other necessary materials as requested.
Manage the agency’s social media accounts, posting content, engaging followers, and monitoring comments/discussion/messages.
Review, update and manage content on the agency’s website alongside planning, development and communications team to ensure accurate, timely messaging and optimize online presence.
Track social media, website and search engine metrics and mentions, adjusting strategies to maximize stakeholder engagement.
Assist in development of public relations projects including press releases and media story pitches.
Assist in development, preparation, analysis and maintenance of various planning documents, which may include annual program plans, committee reports, plan revisions, grant applications, RFPs and evaluation reports.
Coordinate with program, business solutions, community engagement staff and external stakeholders to ensure that Employ Milwaukee has a diverse, robust collection of high-quality photos for digital and print purposes.
Collaborates internally and externally to ensure brand consistency and alignment with organizational goals.
Other duties as assigned.