Senior Communications Manager, Sponsorships

Substack•San Francisco, CA

1d•$150,000 - $180,000

About The Position

Substack is seeking a Senior Communications Manager, Sponsorships, to lead B2B communications and storytelling for its sponsorships program. This person will partner with the Sponsorships team to develop and execute communications strategies that support business priorities and marketing initiatives, strengthen relationships with industry media, and raise Substack’s profile in the advertising industry. The role sits on the Brand & Communications team and reports directly to the Communications Lead. The successful candidate will turn business developments, product launches, industry trends, and creator success stories into press and speaking opportunities. They will communicate sponsorships as an optional additional revenue opportunity for creators within Substack’s subscription-first model, and will work across strategy and hands-on execution. The position is based in New York City (preferred) or San Francisco, with travel as needed to key industry gatherings. Compensation includes salary, equity, and benefits; the listed salary range is $150,000–$180,000, with final offers based on experience and expertise.

Requirements

At least 8 years of communications experience.
Experience leading B2B communications strategies, particularly in advertising, technology, media, or the creator economy.
Strong track record in media relations and executive communications.
Exceptional writing and editing skills, sharp editorial judgment, and ability to develop compelling story angles and clear, engaging content for different audiences.
Ability to draft press materials, including media pitches, executive talking points, and briefing materials.
Deep understanding of the advertising ecosystem, including brands, agencies, publishers, and major industry gatherings.
Established relationships across advertising and marketing, including journalists and editors at relevant trade publications, brands, agencies, and industry leaders.
Ability to develop communications plans independently, identify priorities, manage multiple workstreams, and execute details while knowing when to seek input.
Familiarity with the Substack platform and enthusiasm for helping creators build sustainable businesses through subscriptions and optional sponsorships.
Willingness to collaborate with any writer or creator on the platform regardless of their views.

Nice To Haves

Based in New York City (preferred).

Responsibilities

Develop and execute an ongoing B2B communications strategy to build Substack’s visibility and reputation in the advertising industry through earned media, editorial storytelling, executive visibility, speaking opportunities, and other communications channels.
Partner with product and sponsorships teams to create narratives around sponsorship features, product launches, and successful brand-creator partnerships, and develop press announcements, media pitches, and interviews.
Use relationships with advertising and marketing trade press to pitch stories, secure coverage, and establish Substack’s voice in the advertising industry.
Own reporter outreach, briefings, interview preparation, and press engagement.
Identify and secure opportunities for sponsorships leaders to participate in industry conversations, including podcasts, interviews, panels, and speaking engagements.
Develop executive messaging, talking points, and briefing materials, and help leaders communicate Substack’s perspective on advertising and the creator economy.
Monitor the advertising landscape, competitor platforms, emerging trends, and industry conversations to identify opportunities and share insights with sponsorships and product teams.
Partner with the Sponsorships Marketing Lead on communications for major industry events, including Cannes Lions, Advertising Week, CES, and Davos.
Own communications strategy and execution around industry events, including earned speaking opportunities, media outreach, reporter attendance, executive preparation, and relevant announcements.
Travel as needed to key industry gatherings and oversee on-site communications execution.