Senior Communications Manager, Shows

Substack•San Francisco, CA

21d•$150,000 - $180,000

About The Position

Substack is seeking a Senior Communications Manager to lead communications for its audio and video offerings. The role works closely with product, creator partnerships, and editorial teams to own audio and video product communications and develop integrated initiatives that highlight Substack’s products, elevate creators, and help reach new audiences. The position is part of the Brand & Communications team and reports directly to the Communications Lead. The successful candidate will combine strong writing and editorial judgment with creative thinking, deep knowledge of audio and video creators, and industry relationships. They will develop communications strategies and execute them across editorial, social, publicity, partnerships, and events, while representing Substack in creator and industry conversations. The position is based in San Francisco (preferred) or New York City, with travel as needed to oversee on-site execution. Substack offers salary, equity, and benefits. The salary range is $150,000–$180,000, with final offers based on experience and expertise. Substack is an equal opportunity employer and seeks people passionate about enabling independent expression and building a better business model for creators.

Requirements

At least 6 years of relevant experience.
Experience developing and executing integrated communications strategies across earned, owned, social, and experiential channels.
Exceptional writing and editing skills, sharp editorial judgment, and the ability to identify compelling stories, develop strong angles, and write clear, engaging content across formats.
Understanding of where conversations and influence happen across the audio and video creator ecosystem, including traditional media, podcasts, social platforms, and creator communities.
Comfort building in public, engaging directly with creators and industry voices, and representing Substack in those conversations.
Deep knowledge of podcasting and YouTube ecosystems.
Creative, proactive, self-directed approach, with the ability to spot opportunities, develop ideas, and execute independently in a fast-moving environment.
Willingness to collaborate with any writer or creator on the platform regardless of their views.
Availability to travel when needed.
Based in San Francisco or New York City; San Francisco is preferred.

Nice To Haves

Firsthand experience creating, producing, or growing shows.

Responsibilities

Lead and execute an integrated communications strategy for Substack’s audio and video offerings across editorial, social, publicity, events, and creator channels.
Own product storytelling and education for audio and video products, including launches, feature announcements, ongoing storytelling, and creator education.
Work with product and creator partnerships to identify communications opportunities and bring them to life.
Develop an ongoing pipeline of stories about podcasters and video-first creators, with content and campaigns across owned and earned channels.
Monitor podcasting and video platforms, competitors, trends, and industry conversations; identify opportunities and share insights with product and storytelling teams.
Shape Substack’s presence at major industry gatherings, including SXSW and podcast festivals, in collaboration with events and creator partnerships.
Identify opportunities, develop programming and storytelling, and ensure event participation builds awareness of Substack and elevates its creators.
Serve as a visible voice for Substack’s audio and video offerings by building in public, sharing stories and insights, and participating in industry conversations.
Build relationships and engage directly with creators and industry voices across X, YouTube, Substack, and other relevant channels.
Collaborate with any writer or creator on the platform regardless of their views.
Travel as needed to oversee on-site execution.