Clinical Marketing Liaison, Senior

Encompass Health • Lutz, FL

1d

About The Position

The Senior Clinical Rehab Liaison is a member of the marketing team who uses clinical experience and leadership skills to support sales, marketing, territory development, and census development through field-related activities. The role connects professional growth and clinical licensure with service to the community and patients. The liaison works with business development and admissions colleagues, educates community and referral audiences about hospital services, and supports referral development and admission processes.

Requirements

• Current professional license in the state of employment.
• Current driver’s license in the state of employment and an acceptable driving record according to company policy.

Nice To Haves

• Current CPR certification preferred.
• CRRN preferred.
• Bachelor’s degree preferred, or equivalent job experience.
• Minimum 3–5 years of experience as a liaison or licensed clinician preferred.
• Healthcare-environment marketing experience preferred.
• Familiarity with acute hospitals, rehabilitation hospitals, and the local healthcare market preferred.

Responsibilities

• Provides in-services and professional presentations.
• Assists the Business Development Director with the referral-to-admit process and department tasks.
• Develops call plans and strategies to drive volume using the Referral Development System (RDS).
• Uses market analysis data within an individual territory to identify new business opportunities.
• Uses the CRM to create, track, and monitor territory referrals and activities.
• Educates the community, referral sources, and physicians about hospital programs and services.
• Conducts routine competitor analysis.
• Responds to and addresses potential admission barriers and follows up on admission variables.
• Works with the Regional Director of Managed Care to identify commercial contracting opportunities.
• Works with the Admissions Liaison to ensure appropriate contract rates are negotiated at admission.
• Monitors and measures volume, payor, and case growth mix.

Benefits

• Affordable medical, dental, and vision plans for full-time and part-time employees and their families.
• Paid time off that accrues over time.
• Tuition reimbursement and continuing education opportunities.
• Company-matching 401(k).
• Employee stock purchase plan.
• Flexible spending and health savings accounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed