Clinical Marketing Liaison

Encompass Health • Saint Petersburg, FL

9d

About The Position

The Clinical Marketing Liaison helps drive patient growth by cultivating referral relationships within an assigned geographic territory. The role focuses on building connections with community partners and referral sources to support the hospital’s business goals and patient referrals.

The liaison reviews medical conditions and prescreens potential patients referred from hospitals, skilled nursing facilities, homes, and assisted living facilities. The role develops call plans and strategies using the Referral Development System (RDS), applies territory market analysis to identify business opportunities, and educates community members, referral sources, and physicians about hospital programs and services. The liaison also identifies opportunities to position the hospital strategically in the marketplace and responds to and addresses admission barriers while following up on variables affecting admissions.

Requirements

• Current driver’s license in the state of employment and an acceptable driving record under company policy.
• CPR certification.
• At least 2 years of experience in a healthcare environment, preferably as a clinician or technician.

Nice To Haves

• Bachelor’s degree or equivalent job experience.
• At least 1 year of experience as a nurse liaison or successful sales experience in a healthcare environment.
• Familiarity with acute hospitals, rehabilitation facilities, and the local healthcare market.

Responsibilities

• Review medical conditions and prescreen potential patients referred from hospitals, skilled nursing facilities, homes, and assisted living facilities.
• Develop call plans and strategies to drive volume using the Referral Development System (RDS).
• Use territory market analysis data to identify new business opportunities.
• Educate the community, referral sources, and physicians about hospital programs and services.
• Identify development opportunities to position the hospital strategically in the marketplace.
• Respond to and overcome admission barriers and follow up on admission variables.

Benefits

• Affordable medical, dental, and vision plans for full-time and part-time employees and their families.
• Paid time off that accrues over time.
• Tuition reimbursement and continuing education opportunities.
• Company-matching 401(k).
• Employee stock purchase plan.
• Flexible spending and health savings accounts.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed