Clinical Marketing Liaison, Senior

Encompass Health • Lutz, FL

1d

About The Position

The Senior Clinical Rehab Liaison is a member of the marketing team who brings clinical experience and leadership qualities to support the marketing team’s sales, marketing, territory, and census development activities. The role combines professional growth and use of a clinical license with community and patient engagement. The liaison supports referral-to-admit processes, develops territory strategies, educates community partners and referral sources, identifies business opportunities, and monitors referral and growth activity.

Requirements

• Current driver’s license in the state of employment and an acceptable driving record according to company policy.
• Current state professional license.
• Minimum 3–5 years of experience as a liaison or licensed clinician preferred.
• Marketing experience in a healthcare environment preferred.
• Familiarity with acute hospitals, rehabilitation hospitals, and the local healthcare market preferred.

Nice To Haves

• Current CPR certification preferred.
• CRRN preferred.
• Bachelor’s degree preferred or equivalent job experience.
• Minimum 3–5 years of experience as a liaison or licensed clinician preferred.
• Marketing experience in a healthcare environment preferred.
• Familiarity with acute hospitals, rehabilitation hospitals, and the local healthcare market preferred.

Responsibilities

• Provide in-services and professional presentations.
• Assist the Business Development Director with the referral-to-admit process and department tasks.
• Develop call plans and strategies to drive volume using the Referral Development System (RDS).
• Use market analysis data to identify new business opportunities within the assigned territory.
• Use the CRM to create, track, and monitor territory referrals and activities.
• Educate the community, referral sources, and physicians on hospital programs and services.
• Conduct routine competitor analysis.
• Respond to and address potential admission barriers and follow up on admission variables.
• Work with the Regional Director of Managed Care to identify commercial contracting opportunities.
• Work with the Admissions Liaison to ensure appropriate contract rates are negotiated at admission.
• Monitor and measure volume, payor, and case growth mix.

Benefits

• Affordable medical, dental, and vision plans for full-time and part-time employees and their families.
• Paid time off that accrues over time.
• Tuition reimbursement and continuous education opportunities.
• Company-matching 401(k).
• Employee stock purchase plan.
• Flexible spending and health savings accounts.
• Supportive, inclusive, and caring environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed