Senior Campaign Planner - Platform Activation & Campaign Management Lead

Acxiom•Warren, MI

1d•Hybrid

About The Position

As part of the Customer Engagement Team supporting the broader Marketing Organization, the Platform Activation (PA) & Campaign Management Lead is a hands-on, PA-heavy role responsible for building and activating personalized, cross-channel marketing programs across GM’s Adobe ecosystem. The role combines technical workflow execution with campaign requirements, audience strategy, stakeholder partnership, project coordination, and delivery governance. The successful candidate builds and troubleshoots workflows, translates business objectives into actionable campaign solutions, and connects CRM, Lifecycle Marketing, Brand, Data, Technology, agencies, and vendors through deployment. The position is categorized as hybrid and requires reporting to Warren Building 7000 / Cadillac Tower at least three times per week. The primary location is Customer Site in Warren, Michigan.

Requirements

Bachelor’s degree in marketing, business, technology, analytics, or a related field.
At least 5 years of experience in marketing technology, campaign activation, CRM operations, marketing automation, campaign management, project management, or marketing analytics.
Hands-on experience building and supporting workflows in Adobe Campaign, Adobe Journey Optimizer, Adobe Experience Platform, Salesforce Marketing Cloud, or a comparable ecosystem.
Experience executing personalized, omnichannel programs across email, SMS, push, social, web, or related channels.
Experience with audience segmentation, journey orchestration, user-flow design, data mapping, campaign requirements, workflow troubleshooting, and end-to-end testing.
Working knowledge of SQL, Databricks, or comparable query and audience-building tools.
Strong organization, prioritization, documentation, communication, influencing, and follow-through skills.
Ability to translate business needs into technical requirements and explain solutions or constraints to non-technical stakeholders.
Comfort working through ambiguity and driving decisions across a complex, matrixed environment.

Nice To Haves

Advanced experience with Adobe Campaign v8, AEP, AJO, Workfront, GMNA data models, Databricks-connected workflows, Marketing Contact Lists, broadlogs, or target mappings.
Experience with email service operations, SMS communications, personalization, identity resolution, tagging, data enrichment, attribution, or customer data platforms.
Experience creating reusable workflow templates, QA checklists, activation playbooks, or operating models.
Experience leading agency or vendor teams, platform migrations, MarTech adoption, or insourced campaign execution.
Basic HTML, tracking parameters, link matrices, or campaign analytics experience.

Responsibilities

Build, configure, test, troubleshoot, and optimize audience and deployment workflows across Adobe Campaign v8, Adobe Experience Platform, Adobe Journey Optimizer, Workfront, and related MarTech tools.
Translate campaign strategy into BRDs, audience logic, data requirements, workflow designs, QA plans, deployment requirements, and measurement needs.
Use customer-level data, Adobe schemas, Databricks, Marketing Contact Lists, response history, and related sources for segmentation, targeting, personalization, enrichment, suppression, and deployment.
Validate mappings, joins, eligibility rules, exclusions, opt-outs, record counts, identifiers, and required deployment fields.
Lead end-to-end testing and QA, including workflow and audience validation, test sends, seed testing, personalization, links, tracking, and post-deployment checks.
Diagnose and resolve data, workflow, platform, integration, and delivery issues with Product, Data, Marketing Technology, agencies, and vendors.
Partner with CRM and Lifecycle Marketing stakeholders on campaign strategy, audiences, channels, timing, data delivery, analytics, and optimization.
Lead intake and working sessions; manage requirements, dependencies, approvals, risks, decisions, milestones, and launch timelines through Workfront or comparable tools.
Coordinate internal teams and external partners to deliver programs on time, within budget, and within brand and governance standards.
Communicate status, blockers, tradeoffs, decisions, and next steps to technical and non-technical audiences.
Create reusable workflows, documentation, operating practices, and QA standards that improve campaign quality, scalability, and speed to market.