Analyst Campaign Management

Authority Brands•Atlanta, GA

About The Position

The Marketing Analyst supports an assigned portfolio of brands by turning marketing and customer data into clear insights that guide decisions and improve results. The role measures campaign performance across brands, channels, and local markets, helping leadership understand drivers of leads, booked jobs, customer acquisition, retention, and return on marketing investment. The analyst maintains reliable reporting, identifies trends and performance gaps, and communicates findings and recommendations to brand and portfolio leadership. In partnership with Field Marketing and Operations, the analyst translates data into practical actions that improve franchisee execution and business performance. The role manages a unified 360-degree editorial calendar across web, email, social, video, and direct mail; tracks creative production with internal teams and agency partners; and supports Field Marketing Managers by organizing and distributing localized campaign toolkits. It coordinates campaign launch schedules across PR, Digital, Social, and Customer Lifecycle teams. The analyst also compiles campaign engagement metrics into dashboards, assists with campaign forecasting and ad-spend evaluation, analyzes campaign results, manages vendor invoicing and budget tracking, and regularly communicates insights and recommendations. The position oversees day-to-day operations of the Digital Asset Management system, keeping assets categorized, compliant, and current. It serves as a point of contact for stakeholders and agencies seeking campaign assets and visual guidelines, and monitors creative workflows to reduce bottlenecks and streamline content distribution.

Requirements

Bachelor’s degree in marketing, business, analytics, finance, or a related field, or equivalent practical experience.
3–5 years of experience in marketing analytics, business intelligence, or performance reporting.
Ability to analyze performance across multiple brands and markets while recognizing differences in seasonality, customer behavior, and business model.
Strong working knowledge of marketing measures, including lead volume, cost per lead, conversion, cost per booked job, customer acquisition cost, retention, and return on marketing investment.
Experience working with CRM data, digital advertising platforms, call tracking, and web analytics.
Proficiency in Excel and a reporting tool such as Power BI or Tableau.
Ability to connect marketing results with operational outcomes, including booked jobs, revenue, capacity, and franchisee unit performance.
Strong data quality and problem-solving skills, including the ability to identify gaps or inconsistencies before drawing conclusions.
Clear communication skills and ability to turn complex findings into practical recommendations for brand, marketing, operations, and franchise leadership.

Nice To Haves

Experience in franchising, multi-location businesses, or home services.

Responsibilities

Maintain and manage the unified 360-degree editorial calendar across web, email, social, video, and direct mail channels.
Track end-to-end asset production with internal creative teams and agency partners, ensuring deliverables meet brand guidelines and campaign timelines.
Organize, package, and distribute localized campaign toolkits for Field Marketing Managers, including digital, direct mail, and sponsorship assets.
Coordinate cross-functional launch schedules with PR, Digital, Social, and Customer Lifecycle teams.
Track and compile campaign engagement metrics, including conversion rates, social shares, organic web traffic, and email engagement, into regular performance dashboards.
Assist in forecasting campaign performance and evaluating advertising-spend efficiency across tri-brand initiatives.
Analyze campaign data to identify trends and content performance drivers, then provide actionable insights to optimize future creative production.
Manage vendor invoicing, budget tracking, and partner setup.
Communicate campaign performance, trends, and actionable insights to brand and pod leadership regularly.
Partner with Field Marketing and Operations to translate insights into practical recommendations that improve franchisee execution and business results.
Manage day-to-day operations of the Digital Asset Management system and ensure creative assets are categorized, compliant, and up to date.
Act as the primary point of contact for internal stakeholders and external agencies seeking current campaign assets and visual guidelines.
Monitor creative production workflows to remove execution bottlenecks and streamline content distribution.