Director, Audit Campaign Planning and Activation

Thomson Reuters•Eagan, MN

13d•$137,200 - $254,800•Hybrid

About The Position

Thomson Reuters’ Tax, Audit and Accounting segment is seeking a Director of Audit Campaign Planning and Activation to lead integrated marketing campaign planning and execution for its Audit product portfolio in the mid-market segment. The role translates product and marketing strategy and positioning into campaigns that build awareness, capture demand, and convert demand into pipeline. It owns the campaign calendar from brief through launch and optimization, and manages people who execute campaigns directly or through functional support teams. The successful candidate will shape comprehensive campaign plans and execute them to support business goals. The role requires data-driven decision-making, strong communication and collaboration, and the ability to inspire direct and indirect team members. The Director partners with product marketing, brand, product teams, and functional marketing teams; manages external partners and budgets; and leads, coaches, and develops campaign managers and specialists. The position is described as a flexible hybrid role for office-based employees. Thomson Reuters states that eligible U.S. locations have a base compensation range of $137,200 to $254,800, with pay dependent on factors including knowledge, skills, experience, and internal equity. The role may also be eligible for an annual bonus based on enterprise and individual performance.

Requirements

15 or more years of progressive B2B marketing experience at director or senior manager level, including marketing across the buyer journey from awareness to advocacy.
Proven ability to build marketing strategies and translate them into executable, measurable campaign frameworks.
Ability to explain the rationale behind strategy and track progress against clear metrics.
Analytical mindset and hands-on experience with measurement frameworks, campaign performance analysis, and optimization.
Comfort with Salesforce, marketing automation, multi-touch attribution, and analytics tools.
Excellent writing and editing skills across formats including long-form thought leadership, case studies, email, and web copy, with strong editorial judgment and attention to quality.
Experience in B2B, professional services, or financial services, such as tax, accounting, or audit; understanding of complex buyers, longer sales cycles, and professional decision-making.
Ability to balance strategy and execution, from roadmap planning through hands-on campaign execution.
Strong interpersonal and communication skills, including influencing cross-functional teams, building alignment, and navigating organizational dynamics with tact and clarity.

Nice To Haves

Experience with demand generation.
Experience with account-based marketing (ABM).
Experience with customer advocacy programs.
Experience building functions from the ground up.

Responsibilities

Build integrated campaign plans aligned with the annual marketing plan and strategic priorities, including objectives, audiences, messaging architecture, channel mix, and success metrics.
Lead campaign activation across demand generation, account-based marketing, digital, events, email, content, and sales enablement to support a unified customer journey.
Partner with product marketing and brand to translate positioning and campaign frameworks into channel-ready messaging and creative briefs.
Own the campaign calendar, dependencies, cross-team resourcing, and timelines across concurrent launches.
Define measurement frameworks, track funnel and pipeline contribution, and use performance insights to refine future campaigns.
Partner operationally with functional marketing and product teams, align priorities, and surface trade-offs to leadership.
Establish standardized campaign playbooks, templates, and governance, and help integrate AI-enabled tooling into planning and activation workflows.
Manage external partners, budgets, and deliverables to quality and cost targets.
Lead, coach, and develop campaign managers and specialists, building a high-performing team.

Benefits

Flexible hybrid working environment for office-based roles.
Flexible work arrangements, including work from anywhere for up to 8 weeks per year.
Flexible vacation and paid time off, including sick and safe time and paid holidays.
Two company-wide Mental Health Days off annually.
Access to the Headspace app and Employee Assistance Program.
Retirement savings and a competitive 401(k) plan with company match.
Tuition reimbursement.
Employee incentive programs; the role may also be eligible for an annual bonus based on enterprise and individual performance.
Health, dental, vision, disability, and life insurance.
Parental leave and sabbatical leave.
Two paid volunteer days off annually.
Flexible Spending and Health Savings Accounts.
Fitness reimbursement.
Optional hospital, accident, and sickness insurance.
Optional life and AD&D insurance.
Group legal and identity theft protection benefit.
Access to a 529 Plan.
Commuter benefits.
Adoption and surrogacy assistance.
Employee Stock Purchase Plan.
Resources and programs supporting mental, physical, and financial wellbeing.
Career development and continuous learning programs, including Grow My Way.