Director, Audience Solutions and Activation

Consumer Edge•New York, NY

3d•$150,000 - $200,000•Remote

About The Position

Consumer Edge is hiring a Director, Audience Solutions and Activation to deliver custom audience solutions to clients in the CPG space. The role translates client briefs, RFPs, and requests from account managers and business development into audience solutions built from Consumer Edge data and AI tools. It includes reviewing queries and audience counts and adjusting parameters such as lookback windows, purchase frequency, and category breadth to balance scale and precision. The Director will maintain the audience taxonomy and data dictionary, develop client-facing recommendations, and participate in client calls, pitches, and RFP responses as the audience expert. The role also monitors audience performance and trends to identify new opportunities, and partners with engineering and product teams to improve AI tools, with the goal of developing an AI agent that builds audiences. This is a remote role in the United States and requires the ability to work East Coast hours.

Requirements

At least 7 years of experience in ad tech, retail media, or data marketplaces in audience, product, or customer success roles.
Experience working with clients in CPG, grocery, convenience-store, snacks, or beverages.
Hands-on experience building audience segments for activation and using LiveRamp.
Familiarity with DSPs and marketplaces.
Hands-on SQL experience with Snowflake, BigQuery, Databricks, or similar tools.
Strong understanding of how audiences are defined and sized and how to balance precision and scale.
Ability to review and edit AI-generated queries, sanity-check counts, and correct audience definitions.
Strong storytelling and client presentation skills.
Comfort using AI tools as an everyday part of the work.
Ability to work East Coast hours.

Nice To Haves

Background at a CPG purchase-data or shopper-audience company, a retail media network, or an audience and identity provider.
Exposure to campaign measurement and attribution.

Responsibilities

Translate RFPs and requests from account managers and business development managers into custom audience solutions.
Use AI tools to build audiences, review queries and counts, and adjust lookback windows, purchase frequency, and category breadth to balance scale and precision.
Maintain expertise in the data dictionary and audience taxonomy and keep audiences consistent.
Recommend audience segments to add, cut, or redefine.
Create client-facing recommendations and participate in client calls, pitches, and RFP responses as the audience expert.
Monitor audiences and identify trends that suggest new audiences clients may value.
Partner with engineering and product teams to improve AI tools and help develop an AI agent that builds audiences.