Audience and Platforms Director

Nexstar Media Group•Honolulu, HI

1d•Onsite

About The Position

The Audience and Platforms Director updates the local website, curates high-performing content, builds data-driven homepage layouts, and contributes to news reporting, from quick-hit local stories to breaking news and enterprise reports. The role builds a loyal local audience by responding to traffic patterns and audience interests while serving as a steward of the organization’s brands. The position monitors and promotes news across digital and social platforms, identifies breaking, exclusive, and trending content, and uses audience metrics and observed patterns to guide content decisions. It works collaboratively with newsroom staff and management to develop enterprise content and find opportunities to promote web content on broadcast.

Requirements

At least 2 years of experience in digital content and journalism.
Ability to research, interview, and write original news articles.
Ability to write compelling headlines that encourage readers to click.
Strong multitasking abilities.
Organized, technically capable problem solver and quick decision maker.
Knowledge of SEO best practices and AP Style.
Enjoys working in teams and has excellent interpersonal skills.
Ability to learn new technology independently and quickly.
Strong communication and leadership skills.
Some schedule flexibility, including nights and weekends.
Regularly meets measurements of success.
Strong understanding of Google Analytics.
Proficiency in Microsoft Office.

Nice To Haves

Experience with Chartbeat.
HTML, CSS, and Photoshop experience.

Responsibilities

Monitor print, television, digital, blog, and social media for breaking news and exclusive or trending content that can grow engagement and loyal local traffic.
Write headlines designed to grow audience and engagement.
Package content to increase page views per visitor and time on site, using headline testing, metrics tools, and observed patterns.
Curate and aggregate interesting content and package and promote it to generate engagement and repeat site visits.
Use different storytelling formats, including producing short videos and selecting photos.
Evaluate website traffic trends to guide daily content needs and longer-term content curation.
Build positive working relationships with newsroom staff and management, collaborate on enterprise content, and identify opportunities to market web content on broadcast.
Promote and distribute news content on social media.
Update the local website and create data-driven homepage layouts.
Report news, including quick-hit local stories, breaking news, and enterprise reports.