Audience and Platforms Director
About The Position
The Audience and Platforms Director updates the local website, curates high-performing content, builds data-driven homepage layouts, and helps report news ranging from quick-hit local stories to breaking news and enterprise reports. The role builds a loyal local audience by responding to traffic patterns and audience interests while serving as a steward of the organization’s brands. The position monitors print, television, digital, blog, and social media for breaking, exclusive, and trending stories that can increase engagement and loyal local traffic. It packages and promotes content to encourage repeat site visits, uses headlines and analytics to improve audience engagement, and evaluates traffic trends to guide daily and long-term content decisions. The role also collaborates with newsroom staff and management, helps market web content on broadcast, and promotes news across social media. Compensation is $60,000 annually, commensurate with experience and skill level.
Requirements
- At least 2 years of experience in digital content and journalism.
- Ability to research, interview, and write original news articles.
- Strong headline-writing ability.
- Strong multitasking abilities.
- Organized, technically capable problem solver and quick decision maker.
- Knowledge of SEO best practices and AP Style.
- Enjoys teamwork and has excellent interpersonal skills.
- Ability to learn new technology independently and quickly.
- Strong communication and leadership skills.
- Some schedule flexibility, including nights and weekends.
- Regularly meets measurements of success.
- Strong understanding of Google Analytics.
- Proficiency in Microsoft Office.
Nice To Haves
- Experience with Chartbeat.
- Experience with HTML, CSS, and Photoshop.
Responsibilities
- Monitor print, television, digital, blog, and social media for breaking news, exclusive stories, and trending content that can grow engagement and local traffic.
- Write headlines that grow audience and engagement.
- Package content to increase page views per visitor and time on site, using headline testing, metric tools, and observed patterns to guide decisions.
- Curate and aggregate interesting content and package and promote it to generate engagement and repeat site visits.
- Choose effective storytelling formats, including producing short videos and selecting strong photos.
- Evaluate website traffic trends to guide daily content needs and longer-term content curation.
- Build positive working relationships with newsroom staff and management and collaborate on enterprise content.
- Create opportunities to market web content on broadcast.
- Promote and distribute news content on social media.
- Update the local website and create data-driven homepage layouts.
- Help report local, breaking, and enterprise news.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
