Director, Audience & Data Strategy
About The Position
The Director, Audience Analytics leads the development and implementation of audience strategies and insights to drive client business outcomes. The role owns the audience process from start to finish and requires strong knowledge of audience data and addressability, consumer behavior, and the digital landscape, particularly programmatic and social media. The Director works with internal teams and clients to integrate audience insights into marketing and media decisions, deliver measurable performance outcomes, provide strategic guidance, manage projects, and mentor junior team members. The role also involves hands-on use of audience tools to meet client objectives. The Director develops audience workstreams and segmentation strategies, translates insights into recommendations for planning, creative development, and optimization, and collaborates with media planning and activation teams on performance campaigns. They oversee audience testing, monitor campaign performance with cross-functional teams, and recommend ongoing optimizations. The role also includes client relationship management, presenting strategies and performance updates, managing expectations and delivery, and identifying opportunities to improve audience analytics and business growth. This position requires working in the office at least three days a week, unless additional in-office days are directed by the agency or manager, to the extent permissible by local law.
Requirements
- At least 7 years of experience in audience strategy, data analytics, paid media, or performance marketing.
- Strong understanding of audience segmentation, targeting, and activation across media channels, with expertise in programmatic and social media platforms.
- Experience with LiveRamp.
- Experience with data management platforms (DMPs), customer data platforms (CDPs), and other marketing technology solutions.
- Excellent communication, presentation, and interpersonal skills.
- Proven ability to manage projects and lead teams.
- Strong client management skills.
- Analytical and problem-solving skills, with a focus on using data to drive performance improvements.
Responsibilities
- Lead audience workstreams and develop addressable strategies aligned with client goals.
- Identify and analyze audience trends and insights relevant to clients’ industries and apply them to paid media planning, performance channels, and creative development.
- Develop audience segmentation strategies within the Interact tech stack and other tools, emphasizing segments responsive to performance-based advertising.
- Translate audience insights into recommendations for media planning, creative development, and campaign optimization.
- Collaborate with media planning teams to create audience-centric media plans that maximize reach, engagement, and conversion across programmatic and social media platforms.
- Work with activation teams to ensure effective audience targeting across addressable platforms.
- Oversee audience testing roadmaps and ensure adherence to best practices.
- Monitor campaign performance with Growth Analytics, Activation, and Client Solutions teams and provide optimization recommendations based on audience insights and performance data.
- Serve as a key point of contact for client stakeholders and build strong relationships.
- Present audience insights, strategies, and campaign performance updates to clients.
- Manage client expectations and ensure timely delivery of high-quality work focused on performance outcomes.
- Identify client needs and opportunities to enhance audience analytics and drive business growth.
- Guide and mentor junior team members and foster a collaborative environment focused on performance goals.
- Oversee project execution, timely delivery, and quality standards for performance-driven campaigns.
- Share knowledge and best practices with the team and promote continuous learning in audience analytics and addressable marketing.
- Stay current with trends and best practices in audience, data analytics, and marketing technology.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
