Director, Audience & Data Strategy

Adelphi Group•New York, NY

4d•$150,000 - $175,000•Hybrid

About The Position

The Director, Audience Analytics leads the development and implementation of audience strategy and insights to drive business outcomes for clients. This role owns the audience process from start to finish and requires a strong understanding of audience data and addressability, consumer behaviors, and the digital landscape, particularly programmatic and social media. The Director collaborates with internal teams and clients to make audience insights central to marketing and media decisions, driving measurable performance outcomes and business growth. The role provides strategic guidance, manages projects, mentors junior team members, and involves hands-on use of audience tools to deliver on client objectives. Omnicom’s policy requires employees, to the extent permissible by local law, to work in the office at least three days per week, unless additional in-office days are directed by their agency or manager. Omnicom states that it is committed to hiring and developing exceptional talent and building inclusive teams. It provides equal employment opportunities without regard to protected characteristics under applicable law.

Requirements

At least 7 years of experience in audience strategy, data analytics, paid media, or performance marketing.
Strong understanding of audience segmentation, targeting, and activation techniques across media channels, with expertise in programmatic and social media platforms.
Experience with LiveRamp.
Experience with data management platforms (DMPs), customer data platforms (CDPs), and other marketing technology solutions.
Excellent communication, presentation, and interpersonal skills.
Proven ability to manage projects and lead teams.
Strong client management skills.
Analytical and problem-solving skills, with a focus on using data to drive performance improvements.

Responsibilities

Lead audience workstreams that inform addressable strategies aligned with client goals.
Identify and analyze relevant audience trends and insights in the client’s industry, and determine how to apply them to paid media planning, performance channels, and creative development.
Develop audience segmentation strategies within the Interact tech stack and beyond, emphasizing segments responsive to performance-based advertising.
Translate audience insights into recommendations for media planning, creative development, and campaign optimization to improve performance metrics.
Collaborate with media planning teams to develop audience-centric media plans that maximize reach, engagement, and conversion in programmatic and social platforms.
Work with activation teams to support effective audience targeting across addressable platforms.
Oversee implementation of audience testing roadmaps and adherence to best practices.
Monitor campaign performance with Growth Analytics, Activation, and Client Solutions teams, and provide ongoing optimization recommendations based on audience insights and performance data.
Serve as a key point of contact for client stakeholders and build strong relationships.
Present audience insights, strategies, and campaign performance updates to clients, demonstrating the impact of audience-centric strategies on performance metrics.
Manage client expectations and ensure timely delivery of high-quality work focused on performance outcomes.
Identify client needs and opportunities to enhance audience analytics and drive business growth.
Guide and mentor junior team members, fostering a collaborative environment focused on performance goals.
Oversee project execution to ensure timely delivery and quality standards for performance-driven campaigns.
Share knowledge and best practices with the team and promote continuous learning in audience analytics and addressable marketing.
Stay informed about trends and best practices in audience, data analytics, and marketing technology.