Manager, Audience & Data Strategy
About The Position
The Audience Analytics team strengthens Omnicom Media’s data-driven products and services, supporting audience-first, data-driven, and outcome-based approaches across media buys. It uses proprietary people-based data to enable decisions throughout planning and activation, with the goal of maximizing client business outcomes. The Manager, Audience Analytics is a key day-to-day contact for specific client teams. The role develops and supports data-informed solutions with Client Solutions, Comms Strategy, Comms Design, and Partnership teams, and helps ensure addressable audience strategies are developed and executed across media channels to reach high-value audiences. This client-facing role requires proficiency in digital media and the ability to use the agency’s proprietary data and platforms. The Manager supports clients’ audience-centric and data-driven efforts, helps integrate their MarTech and AdTech solutions, and provides recommendations across paid, owned, and earned media. The role contributes to the foundation of clients’ addressable media approaches and applies audience-first, addressable data-driven thinking in daily work.
Requirements
- Intellectual curiosity and a solid understanding of the data and digital media ecosystem, with the ability to consider challenges from a brand’s business perspective.
- Experience contributing to holistic, cross-channel media recommendations and optimizations tied to business outcomes, from strategic overview through technical implementation support.
- Experience supporting audience-based and performance-based media plans, using outcomes and KPIs to inform digital partner and channel splits.
- Familiarity with digital marketing technologies, including DSPs, ad servers, ad verification, site analytics, and audience syndication and measurement tools.
- Proven experience developing and presenting data-driven insights for clients.
- Experience managing projects for multiple clients, prioritizing tasks, and ensuring deliverables are met.
- Experience guiding or mentoring junior team members and collaborating effectively within a team environment.
- Excellent written and verbal communication and presentation skills, including the ability to develop clear and compelling presentation decks.
- PC proficiency and working knowledge of Microsoft Office, including Word, Excel, and PowerPoint.
- Minimum 4 years of experience in audience development, data-driven marketing, and/or digital marketing.
- Strong understanding of the ad tech landscape and biddable media ecosystem across search, social, or programmatic.
- Strong understanding of key media activation channels, including programmatic, social, and search, and familiarity with full-funnel addressable activation best practices.
- Proven success collaborating across multiple teams and handling multiple high-priority projects in a fast-paced setting.
Nice To Haves
- Practical experience with DMPs, CDPs, CRM platforms, onboarding partners, and other ad tech platforms for audience development, onboarding or syndication, and taxonomy structure maintenance is strongly preferred.
- Understanding of audience strategy approaches in specific industries, such as health, including relevant privacy regulations and restrictions.
- Experience contributing to or supporting omnichannel strategies for clients.
Responsibilities
- Apply the agency’s proprietary data and platforms to identify high-value audiences and support audience-first, addressable strategies aligned with key consumers and business goals.
- Understand the data and digital media ecosystem, bring relevant audience and data opportunities to campaigns, and assist in quantifying connection encounters.
- Conduct business and audience analysis and provide insights and outputs to planning teams to define audience profiling and segmentation.
- Identify channels, tactics, and first-, second-, and third-party data sources that translate audiences into media activation and support campaign performance outcomes.
- Apply outcome-based planning principles to contribute to forecasting and delivery against business KPIs.
- Support the development and management of clients’ data-driven marketing by educating them on how data and technology can unlock consumer insights and activation or engagement.
- Collaborate with Client Solutions to contribute to an audience learning agenda and measurement framework, including KPIs.
- Build relationships with internal teams and external clients, providing education and consultation on how people-based data can be used across media planning and activation.
- Support clients’ first-party data roadmaps, omnichannel addressable strategies, dynamic creative strategies, and closed-loop audience measurement.
- Collaborate with Client Solutions and internal teams to assess performance data and provide optimization recommendations.
- Facilitate audience and data testing frameworks with Client Solutions and cross-functional teams to generate audience learnings.
- Support innovation efforts and educate clients on forward-thinking digital roadmaps and testing plans for a cookieless environment.
- Understand data and media vendors’ and partners’ value propositions and support partner evaluation and recommendations.
- Stay informed about industry developments, including changes to privacy laws and regulations.
- Manage projects for multiple clients, prioritize tasks, and ensure deliverables are met.
- Guide or mentor junior team members and collaborate effectively within a team.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
