Director, Audience & Connections Strategy

Wpromote

4d•$118,000 - $130,000•Remote

About The Position

The Director, Audience & Connections Strategy is an individual contributor and strategic partner who combines audience intelligence with connections planning to develop cross-channel strategies that connect brands with valuable consumers. Reporting to the VP, Strategy & Insights, the role uses data, insights, and cultural understanding to create meaningful communication strategies across media touchpoints for assigned clients. The position requires deep expertise in audience strategy and connections planning, translating complex insights into actionable, full-funnel strategies and cohesive brand experiences. It works closely with clients and cross-functional teams, and contributes to new business, thought leadership, and the development of the agency’s strategic point of view.

Requirements

6–8 years of experience in consumer insights, connections strategy, or a related field in an advertising or media agency environment.
Deep expertise using audience and competitive intelligence tools such as GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into insight-driven strategies.
Proven success partnering with integrated media teams to develop and execute strategies across traditional and digital channels.
Ability to cultivate and grow client partnerships through collaboration, trust, and strategic alignment.
Background supporting new business pitches and collaborating closely with media strategy.
Experience presenting strategic recommendations to senior client stakeholders and internal leadership.
Deep understanding of digital, social, programmatic, and traditional media channels.
Strong analytical skills, including the ability to identify meaningful insights and patterns.
Experience developing consumer journey frameworks and campaign platforms.
Working knowledge of AI tools and ability to design creative prompts for ideation and framework development.
Strategic mindset with a consumer-centric approach.
Strong communication and presentation skills.
Understanding of media planning, research, and measurement methodologies.

Responsibilities

Contribute to comprehensive connections strategies across paid, owned, and earned channels.
Conduct analysis and research to uncover category, cultural, and consumer insights.
Create consumer journeys that map paths to purchase, identify key moments of influence, and inform cross-channel strategy decisions.
Serve as a strategic thought partner to clients and provide expert guidance on media investment decisions.
Collaborate with media, data, account, and creative teams to align strategic guidance with broader campaign objectives.
Define measurement frameworks across the consumer journey, focusing on meaningful business outcomes rather than only clicks.
Represent the agency’s strategic point of view in client presentations and new business pitches.
Lead strategy and insights on new business pitches and collaborate closely with media strategy.
Contribute to thought leadership initiatives that position the agency as an industry leader.
Provide strategic guidance and feedback to cross-functional partners on assigned accounts.