Audience Activation Specialist

Acxiom • Homebased - Conway, AR

2d • Remote

About The Position

The Audience Activation Specialist supports the email acquisition team and helps optimize marketing campaigns. The role develops and executes complex audience segmentation strategies, advises on targeting, runs counts, and explores ways to maximize marketing spend, personalize content, and increase conversion rates. It also monitors campaign performance and provides actionable insights to improve results continuously, while collaborating with the email team and keeping up with industry trends and best practices in email marketing and data analytics. The primary location is home-based in Conway, Arkansas.

Requirements

• Bachelor’s degree.
• Minimum of 5 years of relevant experience.
• Strong verbal and written communication skills with internal colleagues and external clients.
• Strong problem-solving and critical thinking skills.
• Proven experience in data analysis and segmentation strategy within an email marketing context.
• Strong analytical skills and ability to interpret complex data sets.
• Proficiency in data analysis tools and software.
• Ability to convey insights and recommendations effectively.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Attention to detail and strong problem-solving skills.
• Experience optimizing marketing spend and increasing conversion rates through data-driven strategies.
• Proactive and highly organized, with the ability to manage multiple tasks.
• Ability to prioritize and focus, with strict attention to detail.
• Sound knowledge of productivity tools such as MS Office, Word, Excel, and PowerPoint, as well as collaboration and project management tools.
• Ability to work as a team player and know when to lead or follow.

Nice To Haves

• Email service provider experience.
• Passion for data and a deep understanding of email marketing.
• Innovative thinking and ability to develop creative solutions.
• Track record of successfully managing complex segmentation strategies.
• Strong presentation skills and ability to craft compelling narratives from data insights.
• Proactive approach to staying current with industry trends and continuously improving strategies.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize marketing campaigns.
• Advise on targeting strategies to reach the right audience effectively.
• Run counts and analyze data to provide insights and recommendations.
• Explore and test options to maximize marketing spend and improve ROI.
• Use advanced segmentation to enhance customer engagement and conversion rates.
• Collaborate with the email team to align strategies with overall marketing goals.
• Monitor and analyze campaign performance, providing actionable insights for continuous improvement.
• Stay updated with industry trends and best practices in email marketing and data analytics.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior