Audience Planning Specialist

Inspire•Atlanta, GA

About The Position

The Audience Planning Specialist works on Inspire’s Audience Planning team, translating consumer strategy from its brands into paid media audience strategy and targeting execution to ensure campaigns reach the right customers and drive incremental sales. The role supports national paid media campaigns across Inspire’s six brands and serves as an operational hub for turning audience strategies and learning agendas into measurable audience segments, executions, and tests. The Specialist works with internal teams, external agencies, MarTech providers, and paid media platforms. The role assists the Director of Audience Planning in coordinating the portfolio-wide audience test-and-learn agenda, applying insights and best practices across brands. It requires independent initiative and ownership of critical parts of the audience planning process in a matrixed organization.

Requirements

Bachelor’s degree.
1–2 years of relevant experience in analytics, media, marketing, and/or audience planning; addressable media experience is ideal.
Demonstrated project management or operations experience.
Ability to work proactively with minimal supervision and direction.
Strong attention to detail, deadline orientation, and organizational skills.
Analytical and strategic ability to synthesize complex data into clear, actionable direction.
Basic understanding of paid and owned media, media planning, and media math.
Ability to balance multiple projects and shifting deadlines.
Ability to work effectively as a team player in a matrixed organization.
Excellent verbal and written communication skills for frequent contact with internal and external teams.
Advanced Excel and PowerPoint skills, including turning data and insights into digestible visuals.
Curiosity and desire to understand why things work the way they do.
Personal integrity, self-starting approach, and appreciation for teamwork.

Nice To Haves

Hands-on experience with social and programmatic media platforms.
Hands-on knowledge and experience with Data Clean Rooms or CDPs.

Responsibilities

Translate brand briefs into paid media audience strategies and develop data-driven strategy presentations.
Work with the Audience Planning team, agency team, Demand Generation Analytics, and buying teams to translate audience strategy into segments across target data sources and paid media investments.
Execute campaign learning agendas with audience measurement tools to produce clean, actionable insights.
Work with the Director of Audience Planning to map, coordinate, and execute the portfolio-wide audience learning agenda, maximize testing capacity, ensure clean measurement, and apply repeatable learnings across brands and campaigns.
Own campaign audience requests, launch trackers, and message mapping to ensure audiences are created, executed, and measured correctly across all six brands.
Initiate the tagging process and maintain audience taxonomy hygiene for analytics instrumentation.
Coordinate Data Cleanroom audience builds to align with strategy, meet schedules, answer test questions, and reach the correct media destinations.
Build audiences in Inspire’s CDP and connect them to paid media destinations.
Build platform-native audiences and work with biddable teams to map audiences to the correct buys.
Monitor audience performance with Audience Planners, buying teams, and Demand Generation Analytics, and recommend KPI-based optimizations.
Support improvements to the Audience Planning process and own and maintain the team’s ways-of-working playbook documentation.
Work with the Director on portfolio projects, including audience orchestration across paid, owned, and earned communications channels.
Work with paid media platform representatives to understand and document targeting capabilities and apply them to audience planning.
Create, own, and update templates for audience strategy and tactical execution.