Senior Decision Support Analyst - Platform Activation Specialist

Acxiom•Warren, MI

1d•Hybrid

About The Position

As part of the Customer Engagement Team, the Platform Activation Specialist delivers CRM campaign communications across multiple channels. The role works closely with Campaign Management Leads and GM brand leads to design and build CRM audiences and execute campaign workflows, providing accurate audience data for campaign distribution. The specialist primarily designs, builds, and executes email and direct mail workflows in Adobe Campaign for the Core Brand/CSSR business unit, while supporting other brands as required. The position serves as a liaison among business stakeholders, business partners, and technical teams across the Customer Engagement organization. It calls for a self-starter who is eager to learn marketing CRM campaign tools and technology, a creative problem solver, and highly attentive to detail. The role is categorized as hybrid, with a minimum expectation to report to Warren Building 7000 / Cadillac Tower three times per week.

Requirements

Bachelor’s degree in Information Technology, Computer Science, Data Science, or another related technical field.
At least 3 years of relevant experience with tools and solutions such as customer data platforms, email service providers, marketing automation, personalization engines, content or experience management, and journey orchestration tools.
Strong understanding of relational database design and application.
Understanding of best practices, frameworks, and design principles in at least two of the following areas: SQL/PL-SQL, campaign management tools (Adobe or Salesforce), business intelligence tools, or ETL tools.
Strong ability to translate business requirements into target audiences for cross-channel activation.
Hands-on experience with customer-level event and attribute data for audience segmentation, targeting, and measurement.
Ability to manage multiple open requests, prioritize them, and deliver programs on time and accurately.
Attention to detail and ability to monitor and audit.

Responsibilities

Understand GM data warehouses, the campaign mart, and relational database structures to provide accurately segmented, cleansed, formatted, and market-ready data using campaign management tools, particularly Adobe Campaign.
Manage and execute multiple complex campaigns, including reviewing campaign specifications and working with GM Campaign Management Leads and client leads to validate and obtain sign-off on client deliverables and dynamic campaign execution.
Retrieve, prepare, and segment data; integrate data and HTML within the Adobe platform to deploy campaigns.
Research data from GM data warehouses and external lists, including their unique customer identifiers, to identify customers or prospects during campaign processing.
Execute and analyze processes and data to measure campaign efficiency, data accuracy and integrity, operational performance, customer satisfaction, and cost effectiveness.
Provide data, analysis, and recommendations to support technical operations and GM business satisfaction.
Sign off on production output datasets with the Campaign Management Lead, including conducting post-release validation.
Collaborate with GMIT and product partners, architects, and engineers to research and troubleshoot issues and administer application product updates and code changes.
Advise GM stakeholders on optimizing suppressions, deduplication, and campaign flow charts to achieve appropriate targeting and optimized data output.
Collaborate with analytics teams to implement valid test groups and drive key learnings.
Learn and begin using GM Product Teams' marketing technology stack products (AEP/AJO/CJA) as the organization evolves toward journey-based marketing.
Investigate and advise on processing efficiencies, redundancies, and optimal data use.
Develop and execute reporting mechanisms, including manual and complex Custom Client Report Services; execute complex DataMart Build processes; and audit, monitor, and ensure SLA compliance.