Senior Business Systems Analyst - Marketing Information Technology

Zscaler•Santa Clara, CA

1d•Hybrid

About The Position

Zscaler is seeking a Senior Business Systems Analyst for Marketing Information Technology to bridge marketing strategy and enterprise technology by architecting and scaling AI-enabled solutions. Reporting to the Director, Marketing Information Technology, this hybrid role is based in Santa Clara, California, and requires three days in the office. The analyst will combine marketing domain expertise with technical and project management skills to optimize operations and improve measurable business outcomes. The role sits at the intersection of marketing operations and applied AI, with an outcome-driven focus on reducing service-level agreement (SLA) times, accelerating pipeline growth, and increasing enterprise adoption and measurable return on investment. The analyst will work with marketing and cross-functional leaders to develop technical roadmaps, scale AI-enabled workflows, design signal-processing solutions, analyze cross-system data, and lead initiatives from planning through execution.

Requirements

Demonstrated proficiency using AI tools to accelerate BRD generation, user story mapping, and technical business analysis workflows.
At least 5 years of experience as a Business Systems Analyst or Technical Product Manager supporting Marketing Information Technology, Sales Development Representative Operations, or Revenue Operations.
Deep expertise in lead management architecture, including leads, contacts, campaigns, campaign members, and funnel progression in Salesforce.
Hands-on ability to troubleshoot, debug, and design integrations across complex CRM, marketing automation, and enterprise data platforms.
Advanced SQL capabilities and proven experience extracting, modeling, and analyzing multi-source datasets across modern cloud data stacks.
Demonstrated track record leading complex, cross-departmental technology initiatives from discovery through delivery.

Nice To Haves

Experience applying generative AI technologies to enhance demand generation and architecting automated signal-detection engines to identify pipeline opportunities.
Familiarity with enterprise data governance, privacy compliance (GDPR, CCPA), and ethical AI deployment standards across customer-facing systems.
Active Salesforce certifications (for example, Salesforce Certified Administrator or Sales Cloud Consultant) or accredited artificial intelligence/machine learning certifications.

Responsibilities

Partner with the Director, Marketing Information Technology, and cross-functional leadership to translate business objectives into scalable technical roadmaps.
Scale AI-enabled workflows across demand generation and Sales Development Representative operations to reduce SLAs, improve conversion rates, and accelerate pipeline velocity.
Design technical specifications to capture, process, and activate signals related to demand generation, customer churn, renewals, and opportunities.
Analyze cross-system data using advanced SQL, accelerated by generative AI tools, to uncover strategic insights for executive decision-makers.
Manage end-to-end execution of cross-departmental initiatives while tracking user adoption, system ROI, and data compliance standards.