Senior Business Systems Analyst - Marketing Information Technology

Zscaler•Santa Clara, CA

2d•$124,000 - $155,000•Hybrid

About The Position

Zscaler is seeking a Senior Business Systems Analyst for Marketing Information Technology to connect marketing strategy with enterprise technology by architecting and scaling AI-enabled solutions. The role combines marketing domain expertise with technical and project management capabilities to optimize operations, reduce service-level agreement times, accelerate pipeline growth, and drive enterprise adoption and measurable return on investment. The position reports to the Director, Marketing Information Technology and is based in Santa Clara, California, in a hybrid arrangement requiring three days in the office. The analyst will work across marketing operations and applied AI, supporting demand generation and Sales Development Representative operations. The role involves translating business objectives into technical roadmaps, designing specifications for business signals, analyzing cross-system data, and leading cross-departmental initiatives. Success is measured through user adoption, system ROI, data compliance, and business outcomes.

Requirements

Demonstrated proficiency using AI tools to accelerate BRD generation, user story mapping, and technical business analysis workflows.
At least 5 years of experience as a Business Systems Analyst or Technical Product Manager supporting Marketing Information Technology, Sales Development Representative Operations, or Revenue Operations.
Deep expertise in Salesforce lead management architecture, including leads, contacts, campaigns, campaign members, and funnel progression.
Hands-on ability to troubleshoot, debug, and design integrations across complex CRM, marketing automation, and enterprise data platforms.
Advanced SQL capabilities and demonstrated experience extracting, modeling, and analyzing multi-source datasets across modern cloud data stacks.
Demonstrated track record of leading complex, cross-departmental technology initiatives from discovery through delivery.
Strategic understanding of lead lifecycles, marketing funnels, and enterprise architectural connectivity.
Strong technical troubleshooting skills for complex data flows and cross-platform integrations.
Exceptional communication and collaboration skills for aligning Information Technology execution with business vision in a hybrid environment.

Nice To Haves

Experience applying generative AI to enhance demand generation and architect automated signal-detection engines to identify pipeline opportunities.
Familiarity with enterprise data governance, privacy compliance requirements such as GDPR and CCPA, and ethical AI deployment standards across customer-facing systems.
Active Salesforce certifications, such as Salesforce Certified Administrator or Sales Cloud Consultant, or accredited artificial intelligence or machine learning certifications.

Responsibilities

Partner with the Director, Marketing Information Technology and cross-functional leaders to translate business objectives into scalable technical roadmaps.
Scale AI-enabled workflows across demand generation and Sales Development Representative operations to reduce SLAs, improve conversion rates, and accelerate pipeline velocity.
Design technical specifications to capture, process, and activate signals related to demand generation, customer churn, renewals, and opportunities.
Analyze cross-system data using advanced SQL and generative AI tools to uncover strategic insights for executive decision-makers.
Manage end-to-end execution of cross-departmental initiatives while tracking user adoption, system ROI, and data compliance standards.