Senior Business Intelligence Analyst / BI Developer

WSA Americas•Woodbridge Township, NJ
•Hybrid

About The Position

WSA is seeking a proactive, hands-on Senior Business Intelligence Analyst / BI Developer to build and maintain Power BI and Salesforce CRM Analytics (CRMA) reporting for its U.S. business. Reporting to the Director, Sales Operations, this role will create trusted dashboards and insights for sales, finance, and leadership, while working across Salesforce, ERP systems, the data warehouse, and Excel. The position is based in Iselin, New Jersey, or Hauppauge, New York, with a hybrid working model, and is a permanent, full-time role in the Finance department. The analyst will take ownership of reporting quality, data accuracy, KPI definitions, governance, documentation, and automation. They will partner with business stakeholders and global BI and IT teams to translate business questions into useful reporting, proactively identify data issues and insights, and use AI tools to improve analysis and streamline recurring work. The role offers a base salary range of $100,000–$135,000 and a comprehensive benefits and rewards package. Success in the first year means core dashboards are trusted and used weekly by leadership, recurring manual reporting is automated or streamlined, source-level data quality issues are resolved, and stakeholders rely on the analyst for data questions. Applicants will be asked to provide a brief example of a dashboard they have built or a data problem they independently identified and solved.

Requirements

  • Bachelor’s degree in Data Analytics, Business Intelligence, Information Systems, Economics, Business, or equivalent practical experience.
  • At least 3 years of experience in data analysis, reporting, or business intelligence.
  • Proven hands-on experience building Power BI dashboards, including data modeling, DAX, and Power Query.
  • Hands-on experience with Salesforce CRM Analytics (CRMA / Tableau CRM), including dashboards and recipes or dataflows, and comfort working with Salesforce data.
  • Strong SQL skills.
  • Advanced Excel skills.
  • Active, everyday use of AI tools at work and curiosity about applying them further.
  • Proactive, ownership-driven approach, with the ability to identify and act on problems and opportunities without being asked.
  • Strong attention to detail and high standards for data accuracy.
  • Ability to communicate data clearly and concisely to non-technical stakeholders.

Nice To Haves

  • Experience in a B2B, sales, distribution, or commercial environment.
  • Experience with Power Automate, Copilot Studio, Python, or similar automation tools.
  • Exposure to forecasting or predictive analytics.

Responsibilities

  • Design, build, and maintain Power BI and CRMA dashboards that provide sales, finance, and leadership with a clear, trusted view of performance.
  • Translate business questions into intuitive reports focused on the most important metrics.
  • Analyze trends, variances, and anomalies and proactively share insights and recommendations.
  • Extract, transform, and model data from Salesforce, ERP systems, the data warehouse, and other sources using tools such as Power Query, SQL, and CRMA recipes or dataflows.
  • Own data accuracy and integrity across reporting; investigate and resolve discrepancies.
  • Integrate new data sources as business needs evolve.
  • Establish and maintain KPI definitions, reporting standards, and documentation of data sources, logic, and models.
  • Keep reporting solutions reliable, scalable, and maintainable.
  • Partner with sales, finance, and commercial leaders to understand needs, challenge requirements where useful, and deliver practical solutions.
  • Work with IT and global BI teams to improve the data foundation and reporting processes.
  • Use AI tools to accelerate analysis, automate recurring reporting, and generate narrative insights.
  • Identify and drive opportunities to automate manual work, including potential agents, bots, and workflows.
  • Stay current on BI and AI capabilities and bring forward improvement ideas.

Benefits

  • Comprehensive benefits package.
  • 401(k) matching program.
  • Tuition reimbursement.
  • Continuous learning programs.
  • Employee and family discount programs.
  • Generous paid time off programs.
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