Senior Business Development Manager - Providence College

LEARFIELD•Providence, RI

14d

About The Position

Learfield is seeking a strategic, results-oriented sales professional to join its sponsorship team supporting Providence College. The Senior Business Development Manager manages a diverse sponsor portfolio, oversees complex campaigns, and contributes to revenue growth through renewals and new business development. The role leads sales efforts from prospecting and proposal development through negotiation and post-sale execution, while collaborating with internal teams and university stakeholders. It also represents Learfield and the university at high-visibility meetings, hospitality events, and game-day activations, including some evenings and weekends.

Requirements

At least 6 years of experience in conceptual or consultative sales.
Demonstrated success managing a book of business and exceeding revenue goals.
Strong ability to develop marketing strategies tailored to client needs.
Advanced negotiating skills and ability to influence senior-level decision makers.
Excellent communication, presentation, and relationship-building skills.
Comfort navigating CRM systems and working in a performance-driven sales environment.
Ability to work evenings and weekends as needed for game days and events.

Nice To Haves

Experience selling integrated sports marketing partnerships, including major media such as signage, radio, social, and digital.
Knowledge of digital marketing platforms, content sponsorship, and campaign analytics.
Bachelor’s degree from an accredited four-year college or university.

Responsibilities

Meet or exceed assigned revenue goals through new business and strategic renewals.
Manage a defined book of business, including high-value accounts and key partnership renewals.
Develop integrated sponsorship proposals across digital, social, broadcast, in-venue, and experiential platforms.
Own the full sales cycle, including prospecting, relationship management, pitch development, contract negotiation, and post-sale execution.
Lead strategic renewal planning in collaboration with sales leadership.
Build and maintain relationships with corporate partners, university partners, athletic department staff, university stakeholders, and cross-functional teams.
Partner with internal teams on campaign execution to ensure alignment with client expectations and contract terms.
Mentor junior sellers and assist local leadership in advancing team-wide performance.
Represent Learfield and the university at high-visibility meetings, hospitality events, and game-day activations.
Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms.
Perform other related duties as required.