Senior Business Analyst, Marketing

Robert Half•San Ramon, CA

6d•$97,000 - $142,000

About The Position

Robert Half is hiring a Senior Business Analyst for its Marketing department. The role serves as a strategic business analysis partner to Marketing stakeholders and the UX/Experience Design organization, translating complex business and customer experience needs into strategies, requirements, and delivery plans. The Senior Business Analyst leads discovery and requirements work for complex or high-impact initiatives and partners with Delivery Managers, UX designers, researchers, developers, and other cross-functional leaders to guide work from concept through delivery. The role brings structure to ambiguity, aligns stakeholders, and ensures high standards for requirements quality, documentation, traceability, and delivery readiness. It also provides guidance and mentorship to Business Analysts and helps improve organization-wide analysis and delivery practices.

Requirements

At least 6 years of experience as a Business Analyst, Senior Business Analyst, Product Analyst, Product Owner, Systems Analyst, or in a similar role.
Demonstrated experience supporting complex digital products, websites, customer experiences, Marketing technology, UX, or software development initiatives.
Experience leading requirements and discovery activities for complex, cross-functional initiatives.
Experience working directly with senior business stakeholders, UX/design professionals, developers, and delivery leadership.
Demonstrated experience working in Agile/Scrum or similar iterative delivery environments.
Ability to understand business objectives, clarify complex problems, and translate needs into actionable requirements.
Ability to lead discussions, align cross-functional teams, and communicate clearly with business, UX, technology, and leadership stakeholders.
Ability to create clear user stories, acceptance criteria, workflows, business rules, and supporting documentation with attention to detail.
Ability to partner effectively with UX, product, development, QA, and delivery teams.
Ability to work in a fast-paced Agile environment, manage ambiguity, support backlog readiness, and adapt to changing priorities.
Exceptional written, verbal, and presentation skills, including the ability to communicate effectively with senior Marketing stakeholders.
Strong collaboration, relationship-building, stakeholder-management, influencing, negotiation, and conflict-resolution skills.
Curiosity, strategic thinking, intellectual rigor, empathy, and the ability to respectfully challenge assumptions and facilitate difficult conversations.
Ability to operate amid ambiguity, change, and competing priorities and to demonstrate a coaching and mentoring mindset.
Experience with or ability to learn project and work management platforms such as Jira, Workfront, Smartsheet, SharePoint, Confluence, or comparable tools.
Working knowledge of Agile/Scrum practices and software development lifecycle concepts.
Strong understanding of UX/product design and digital experience development processes.
Ability to understand and interpret UX/design artifacts and digital experience concepts for requirements clarification, documentation, and collaboration.
Experience with Confluence or similar knowledge/documentation management platforms.
General understanding of web technologies, APIs, analytics, content management systems, design systems, accessibility, and technical delivery considerations.
Ability to use data, research, analytics, and user feedback to inform requirements and prioritization.
Successful completion of a background check is required for an offer of employment.
A bachelor's degree in Business Administration, Information Systems, Marketing, Computer Science, Design, Human-Computer Interaction, or a related field is preferred; an equivalent combination of education and substantial relevant professional experience may be considered.

Nice To Haves

A master's degree or equivalent advanced professional experience.
Experience mentoring Business Analysts or establishing requirements and business analysis standards.
Business analysis, Agile, Scrum, Product Owner, or related certification; examples include CSPO, PSPO, CBAP, PMI-PBA, or similar credentials.
UX, product management, or human-centered design certifications.

Responsibilities

Lead discovery and analysis for complex, ambiguous, or high-impact Marketing and customer experience initiatives.
Partner with Marketing leaders and stakeholders to clarify strategic objectives, business problems, customer needs, success measures, and desired outcomes.
Facilitate executive and cross-functional workshops to establish shared understanding, priorities, scope, and outcomes.
Challenge assumptions and identify opportunities to address underlying business problems.
Analyze current-state processes, customer journeys, digital experiences, and business capabilities to identify gaps and opportunities.
Translate strategic objectives into business requirements, experience needs, and delivery outcomes.
Identify and communicate business impacts, dependencies, risks, constraints, and trade-offs.
Lead development of business and functional requirements, including epics, features, user stories, acceptance criteria, business rules, workflows, and supporting documentation.
Partner with delivery managers to structure, prioritize, refine, and prepare Jira backlogs for execution.
Maintain traceability from business objectives through design, development, testing, and final delivery.
Review other Business Analysts’ requirements and coach them on quality, clarity, completeness, and usability.
Establish documentation standards across Jira, Smartsheet, Confluence, and other delivery tools; improve requirements practices, templates, workflows, and governance.
Bridge Marketing stakeholders, UX designers, researchers, developers, and delivery leadership.
Translate UX research findings, customer insights, usability testing, prototypes, designs, and experience strategies into actionable requirements.
Facilitate design and requirements reviews to ensure proposed experiences address business objectives, customer needs, accessibility, technical constraints, and delivery realities.
Partner with developers to clarify requirements, business rules, edge cases, integrations, and expected behaviors.
Identify and resolve gaps between business requirements, UX designs, technical implementation, and delivered functionality.
Support UAT and release validation for complex initiatives.
Partner with the Delivery Manager/Scrum Master to plan, coordinate, and execute initiatives across the delivery lifecycle.
Facilitate or contribute to Agile ceremonies and stakeholder working sessions, including planning, refinement, prioritization, reviews, and retrospectives.
Manage requirements-related risks, issues, dependencies, scope changes, and decision points.
Mentor Business Analysts and contribute to team standards and best practices.
Improve intake, discovery, requirements definition, backlog management, documentation, and delivery readiness.
Support leadership reporting on scope, requirements readiness, dependencies, risks, decisions, and delivery impacts.
Identify opportunities to improve team processes, tooling, collaboration models, and delivery effectiveness.

Benefits

Discretionary annual bonus eligibility.
Group medical, vision, and dental insurance.
FSA and HSA healthcare accounts.
Life and accident insurance.
Adoption and fertility assistance.
Paid parental leave of up to 6 weeks.
Short- and long-term disability insurance.
Paid vacation, personal needs, and sick time through Choice Time Off; a new hire earns up to 17 days per calendar year, prorated based on hours worked per week.
Up to 11 paid holidays per calendar year.
401(k) savings and investment plan or deferred compensation plan, if eligible.
Employer match of 100% on the first 3% of eligible employees’ contributions.