Senior Business Analyst, Marketing

Robert Half•San Ramon, CA

7d•$97,000 - $142,000

About The Position

Robert Half is hiring a Senior Business Analyst for its Marketing department. The role serves as a strategic business analysis partner to Marketing stakeholders and the UX/Experience Design organization, translating complex business and customer experience needs into strategies, requirements, and delivery plans. The Senior Business Analyst leads discovery and requirements activities for complex or high-impact initiatives and partners with Delivery Managers, UX designers, researchers, developers, and other cross-functional leaders from concept through delivery. The position brings structure to ambiguity, aligns diverse stakeholders, and establishes high standards for requirements quality, documentation, traceability, and delivery readiness. It also provides guidance and mentorship to Business Analysts and helps improve business analysis and delivery practices across the organization.

Requirements

At least 6 years of experience as a Business Analyst, Senior Business Analyst, Product Analyst, Product Owner, Systems Analyst, or in a similar role.
Demonstrated experience supporting complex digital products, websites, customer experiences, Marketing technology, UX, or software development initiatives.
Experience leading requirements and discovery activities for complex, cross-functional initiatives.
Experience working directly with senior business stakeholders, UX/design professionals, developers, and delivery leadership.
Demonstrated experience in Agile/Scrum or similar iterative delivery environments.
Ability to understand business objectives, clarify complex problems, and translate needs into actionable requirements.
Ability to lead discussions, align cross-functional teams, and communicate clearly with business, UX, technology, and leadership stakeholders.
Ability to create user stories, acceptance criteria, workflows, business rules, and supporting documentation with strong attention to detail.
Ability to partner with UX, product, development, QA, and delivery teams to ensure solutions meet business and customer experience needs.
Ability to work in a fast-paced Agile environment, manage ambiguity, support backlog readiness, and adapt to changing priorities.
Exceptional written, verbal, and presentation skills, including the ability to communicate with senior Marketing stakeholders.
Strong collaboration, relationship-building, stakeholder-management, influencing, negotiation, and conflict-resolution skills.
Curiosity, strategic thinking, intellectual rigor, empathy for customers and internal stakeholders, and the ability to respectfully challenge assumptions and facilitate difficult conversations.
Comfort operating amid ambiguity, change, and competing priorities, with a coaching and mentoring mindset.
Experience with or ability to learn project and work management platforms such as Jira, Workfront, Smartsheet, SharePoint, Confluence, or comparable tools.
Working knowledge of Agile/Scrum practices and software development lifecycle concepts.
Strong understanding of UX/product design and digital experience development processes.
Ability to understand and interpret UX/design artifacts and digital experience concepts to support requirements clarification, documentation, and collaboration.
Experience with Confluence or similar knowledge/documentation management platforms.
General understanding of web technologies, APIs, analytics, content management systems, design systems, accessibility, and technical delivery considerations.
Ability to use data, research, analytics, and user feedback to inform requirements and prioritization.

Nice To Haves

Bachelor's degree in Business Administration, Information Systems, Marketing, Computer Science, Design, Human-Computer Interaction, or a related field preferred.
Master's degree or equivalent advanced professional experience.
Equivalent combination of education and substantial relevant professional experience may be considered.
Experience mentoring Business Analysts or establishing requirements and business analysis standards.
Business analysis, Agile, Scrum, Product Owner, or related certification; examples include CSPO, PSPO, CBAP, PMI-PBA, or similar credentials.
UX, product management, or human-centered design certifications.
Familiarity with UX design and development tools.

Responsibilities

Lead discovery and analysis for complex, ambiguous, or high-impact Marketing and customer experience initiatives.
Partner with Marketing stakeholders to clarify strategic objectives, business problems, customer needs, success measures, and desired outcomes.
Facilitate executive and cross-functional workshops to establish shared understanding, priorities, scope, and outcomes.
Challenge assumptions and identify opportunities to address underlying business problems.
Analyze current-state processes, customer journeys, digital experiences, and business capabilities to identify gaps and opportunities.
Translate strategic objectives into actionable business requirements, experience needs, and delivery outcomes.
Communicate business impacts, dependencies, risks, constraints, and trade-offs to stakeholders and delivery leadership.
Lead development of business and functional requirements for complex initiatives.
Create and maintain epics, features, user stories, acceptance criteria, business rules, workflows, and supporting documentation.
Partner with delivery managers to structure, prioritize, refine, and prepare Jira backlogs for execution.
Maintain requirements traceability from business objectives through design, development, testing, and delivery.
Review other Business Analysts' requirements and coach them on quality, clarity, completeness, and usability.
Establish documentation standards across Jira, Smartsheet, Confluence, and other delivery tools.
Improve requirements practices, templates, workflows, and governance across the UX/Experience Design organization.
Bridge Marketing stakeholders, UX designers, researchers, developers, and delivery leadership.
Translate research findings, customer insights, usability testing, prototypes, designs, and experience strategies into actionable requirements.
Facilitate design and requirements reviews to ensure experiences address business objectives, customer needs, accessibility, technical constraints, and delivery realities.
Clarify complex requirements, business rules, edge cases, integration considerations, and expected behaviors with developers.
Identify and resolve gaps between business requirements, UX designs, technical implementation, and delivered functionality.
Support UAT and release validation for complex initiatives.
Partner with the Delivery Manager/Scrum Master to plan, coordinate, and execute initiatives across the delivery lifecycle.
Facilitate or contribute to Agile ceremonies, including planning, refinement, prioritization, reviews, retrospectives, and stakeholder working sessions.
Manage requirements-related risks, issues, dependencies, scope changes, and decision points.
Mentor Business Analysts and contribute to team standards and best practices.
Improve intake, discovery, requirements definition, backlog management, documentation, and delivery readiness.
Provide leadership reporting on initiative scope, requirements readiness, dependencies, risks, decisions, and delivery impacts.
Identify opportunities to improve processes, tools, collaboration models, and delivery effectiveness.

Benefits

Discretionary annual bonus.
Group health insurance benefits, including medical, vision, and dental.
FSA and HSA healthcare accounts.
Life and accident insurance.
Adoption and fertility assistance.
Paid parental leave of up to 6 weeks.
Short- and long-term disability coverage.
Paid time off for vacation, personal needs, and sick time.
Choice Time Off of up to 17 days per calendar year for new hires, prorated based on hours worked per week.
Up to 11 paid holidays per calendar year.
401(k) savings and investment plan or deferred compensation plan, if eligible.
Employer match of 100% on the first 3% of eligible employee contributions.