Senior Business Analyst, Branded Cards Strategy & Analytics

Wells Fargo Bank•Wilmington, DE

6d•Hybrid

About The Position

Wells Fargo Credit Cards is seeking a Senior Business Analyst to help shape the strategy and future direction of its Branded Cards business. The role works across business strategy, product, marketing, credit, risk, analytics, operations, and customer experience to solve complex problems, identify growth opportunities, and develop data-driven strategies. It offers broad exposure to the Cards business and opportunities to build skills in strategic problem-solving, portfolio and customer strategy, business case development, and general management. The analyst leads complex profit-and-loss initiatives and owns work from ideation and design through execution and measurement. The role develops business cases and economic models, uses data-driven analysis to inform product and customer decisions, evaluates product and competitor insights, and assesses post-launch performance. The analyst also works with cross-functional stakeholders, prepares executive-ready recommendations, and provides guidance to less experienced analysts.

Requirements

At least 4 years of business analysis, strategy, product, marketing, finance, credit risk, or related analysis experience, or equivalent demonstrated through work experience, training, military experience, or education.

Nice To Haves

Bachelor’s degree in Business, Finance, Economics, Statistics, Analytics, Mathematics, Engineering, Computer Science, or a related quantitative field.
Experience using SQL, Python, Excel, Tableau, Power BI, or similar tools to extract, analyze, model, visualize, and communicate data-driven insights.
Strong analytical, business analysis, and structured problem-solving skills, including the ability to translate complex business challenges into actionable recommendations.
Experience analyzing credit cards, consumer lending, payments, banking, fintech, or financial services portfolios to identify trends, risks, growth opportunities, and performance drivers.
Proven career growth and advancement, including successful completion of rotational, analyst, or leadership development programs.
Ability to apply strategic thinking and data-driven decision-making to improve customer, portfolio, product, and business outcomes.
Knowledge of customer acquisition, engagement, retention, portfolio management, credit risk, fraud, marketing analytics, or related cards business functions.
Strong written and verbal communication skills, including developing business cases, presenting findings, telling data-driven stories, and influencing stakeholders at all levels.
Experience conducting customer, market, competitive, and portfolio analysis to support strategic decisions and growth initiatives.
Ability to partner effectively with cross-functional teams and business leaders to drive strategic initiatives, process improvements, and measurable business results.
Intellectual curiosity, adaptability, and ability to thrive in fast-paced, ambiguous environments while managing multiple priorities.
Ability to work independently while collaborating effectively across teams and stakeholders.
Consulting, strategy, business transformation, or financial services analytics experience preferred.

Responsibilities

Lead complex P&L initiatives related to product and customer performance, marketing outcomes, or operational efficiency, with ownership from ideation through execution and measurement.
Develop business cases by evaluating product variables, trade-offs, and measurable outcomes across areas such as marketing acquisition, credit risk, and product strategy.
Identify and design solutions to complex, ambiguous business problems using data modeling, product and customer insights, and hypothesis-driven approaches.
Build end-to-end economic models and test plans to support product decisions, incorporating revenue, cost, margin impacts, and marketing investment prioritization.
Apply understanding of product variables, features, and competitor insights to inform experience design and go-to-market optimization.
Monitor post-launch performance and assess effects on P&L, customer experience, and risk posture; recommend course corrections based on results.
Collaborate and consult with stakeholders across marketing acquisition, finance, analytics, risk, product delivery, technology, and operations.
Prepare executive-ready recommendations.
Provide guidance and mentorship and review deliverables for less experienced analysts.