Data Strategy & Analytics Senior Analyst

Kepler Group•Philadelphia, PA

14h•$73,500 - $85,000•Hybrid

About The Position

Kepler is seeking a growth-oriented, data-driven Data Strategy & Analytics Senior Analyst to provide client engagement leadership alongside data, measurement strategy, and analytical support. This hybrid role involves building relationships with clients and agency partners, developing expertise in analytics, measurement, and advertising technology, and teaching and mentoring analysts and peers. The role calls for strong quantitative and communication skills, business acumen to advance client marketing strategy, technical aptitude with advertising technology, and an interest in contributing to a close-knit team. The Senior Analyst leads cross-channel data storytelling, develops client reporting and strategic recommendations, manages custom analyses, and helps advance client-specific measurement programs. The role also owns the client team’s data technology stack and contributes account learnings and feedback to the broader DS&A department and Kepler’s internal technology platform, Kip.

Requirements

At least 1–2 years of experience working with data from major digital media platforms, such as Google Marketing Platform, Meta, and LinkedIn, across channels including Search, Display, Social, Video, and Email.
Success communicating complex analytics and insights and establishing direct relationships with client stakeholders.
Hands-on experience with platforms such as Datorama, Looker, Power BI, and/or Tableau to organize and visualize data and develop strategic insights.
Comfort with modern marketing data infrastructure, including ETL tools and data storage solutions, and understanding of how data infrastructure affects downstream analytics and insights.
Experience or aptitude relevant to data storytelling, marketing measurement, and performance analysis for candidates with client service backgrounds, or direct client communication and relationship management for candidates with technical backgrounds.
Excellent listening, written, and verbal communication skills, including experience presenting to clients.
Effective time management, prioritization, and deadline-management skills, including helping the team meet deadlines.
Strong quantitative and communication skills, business acumen, technical aptitude, and interest in contributing to a tightly knit team.

Nice To Haves

Experience in pharmaceutical or healthcare verticals.
SQL for analytics.
Experience with Google Analytics or Adobe Analytics for website tracking and insights.
Experience with tag management systems such as GTM.
Familiarity with adtech’s influence on targeting and measurement and with emerging industry solutions.
Interest in learning new technologies, building tools with Kepler tech, cross-team collaboration, and AI support.

Responsibilities

Lead data storytelling by interpreting marketing performance data and creating concise, holistic cross-channel performance narratives with actionable insights.
Support the DS&A leader and collaborate with peers on each client’s measurement roadmap.
Manage client relationships and develop an understanding of their business questions and success drivers.
Develop regular client campaign performance reporting and collaborate with Kepler and partner agency teams on strategic recommendations based on data trends.
Develop, manage, and execute a queue of custom analyses to uncover optimization insights.
Advance client-specific measurement programs and create new solutions.
Own the data technology stack for client teams, ensuring accurate data feeds into automated Kepler tools, its visualization platform, and analytics workstreams.
Share account learnings with the DS&A department and provide feedback on department tools and Kepler’s internal technology platform, Kip.
Teach and mentor analysts and peers.

Benefits

Healthcare, dental, and vision coverage.
Unlimited PTO.
Group RRSP contributions.
$75 monthly wellness stipend.
$100 monthly mobile phone stipend.
$50 monthly internet stipend.
$500 annual learning stipend.
$2,000 annual tuition stipend.
One-time $200 new-hire home-office equipment stipend.
Parental leave: 16 weeks for primary caregivers and 6 weeks for secondary caregivers.
Annual work-from-anywhere option for four weeks per year.