Manager, Data Strategy & Analytics

Kepler Group•Philadelphia, PA

12h•$94,500 - $115,500

About The Position

Kepler is seeking a growth-oriented, data-driven Manager of Data Strategy & Analytics to support its mission of creating personalized and productive relationships between brands and consumers through engineered marketing. The role calls for a leader with deep knowledge of the paid media ecosystem, strong data skills, and the ability to turn complex analytics into strategic opportunities for clients. The manager will develop expertise in analytics, measurement, and advertising technology, while teaching and mentoring analysts and peers. The position combines quantitative and communication skills, business acumen, and technical fluency with adtech platforms. The manager partners with clients and internal teams to advance client marketing strategies and measurement programs, runs analyses and experiments, and translates findings into recommendations and client-ready narratives. The role also owns the data technology stack for assigned client teams and contributes to the Data Strategy & Analytics department’s knowledge and tools. The position may include managing one or more analysts or senior analysts and contributing to Kepler’s culture.

Requirements

3–5+ years of experience working with data for major digital media platforms, such as Google Marketing Platform, Meta, or LinkedIn, across digital channels including Search, Display, Social, Video, and Email.
Hands-on experience using data clean rooms such as AMC or ADH for measurement and insights related to customers and media efficiency.
Demonstrated success communicating complex insights and analytics to clients and establishing direct relationships with client stakeholders.
Experience with advanced analytics and modeling, such as forecasting or marketing mix modeling, and designing and executing media tests such as A/B tests, audience incrementality tests, and geo experiments.
Comfort with modern marketing data infrastructure, including ETL tools, data storage and querying solutions, and frontend data visualization platforms, and understanding of data’s downstream impact on analytics and insights.
Familiarity with adtech’s influence on targeting and measurement and with how new technologies are shaping the industry.
Interest in learning new technologies and building solutions with Kepler tools, cross-team collaboration, and AI support.
Experience managing a team of 2+ direct reports.
Excellent listening, written, and verbal communication skills.
Effective time management, including prioritizing and meeting deadlines and guiding a team to do the same.

Responsibilities

Partner with clients and cross-functional internal teams to develop actionable, data-driven narratives grounded in clients’ business realities and brand objectives.
Support the DS&A leader and collaborate across departments to contribute to each client’s measurement roadmap.
Design and execute tests to quantify marketing campaign impact, using advanced statistical techniques and available platform technologies such as A/B testing, brand and conversion lift tests, and geo experimentation.
Develop, manage, and execute custom analyses to uncover insights for media optimization and strategic client recommendations, including lifetime value and propensity modeling, creative fatigue, product-level modeling, and audience segmentation; these analyses may be conducted in clean room environments.
Advance client-specific measurement programs and develop solutions that can be applied across clients.
Collaborate with the team to turn complex analytics findings into client-ready narratives.
Own the data technology stack for client teams and ensure accurate data feeds into Kepler automated tools, its visualization platform, and analytics workstreams.
Share account learnings with the DS&A department and provide feedback on department tools and Kepler’s internal technology platform, Kip.
Develop expertise in clients’ technology stacks, how their data assets work together across platforms, and how to use those resources for targeting and measurement.
Potentially manage one or more analysts or senior analysts and contribute to Kepler’s culture.

Benefits

Healthcare, dental, and vision coverage.
Unlimited PTO.
401k contributions.
$75 per month wellness stipend.
$100 per month mobile phone stipend.
$50 per month internet stipend.
$500 annual learning stipend.
$2,000 annual tuition stipend.
One-time $200 new-hire home office equipment stipend.
Parental leave: 16 weeks for a primary caregiver and 6 weeks for a secondary caregiver.
Annual work-from-anywhere allowance of 4 weeks per year.
Target annualized discretionary bonus of 5% ($4,500–$5,500).