Manager, Data Strategy & Analytics

Kepler Group•New York, NY

12h•$90,000 - $110,000

About The Position

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Places to Work in 2022, and Digiday named Kepler the Most Innovative Media Agency in both 2025 and 2026, validating our investment in our team, our tech, and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled development opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. The Role: Kepler is seeking a growth-oriented and data-driven Manager of Data Strategy & Analytics (DS&A) to support this mission. The role requires a leader with a deep understanding of the paid media ecosystem, exceptional data acumen, and the ability to translate complex analytics and insights into strategic opportunities. You’ll have opportunities to build knowledge and expertise in specific solutions across analytics, measurement, and advertising technology, as well as opportunities to teach and mentor analysts and peers. The position requires strong quantitative and communication skills, business acumen to understand and advance client marketing strategy, a technical mind to operate and leverage the latest adtech platforms, and a desire to be part of a tightly-knit team that’s out to change the industry.

Requirements

3-5+ years of experience of working with data for major digital media platforms (e.g. Google Marketing Platform, Meta, LinkedIn, etc.) across a variety of digital channels (Search, Display, Social, Video, and Email).
Hands-on experience using data clean rooms (like AMC or ADH) for measurement and insights around customer and media efficiency.
Proven success at communicating complex insights and analytics with clients, and establishing direct relationships with client stakeholders.
Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling), and the design and execution of media tests (A/B, audience incrementality, geo experiment).
Comfort with modern marketing data infrastructure (ETL tools, data storage and querying solutions, frontend data visualization platforms), understanding the data’s downstream impact on analytics and insights.
Familiarity of adtech’s influence on targeting and measurement, and how new technologies are shaping the industry.
Appetite for learning new technologies and interest in building solutions with Kepler tools, cross-team collaboration, and AI support.
Experience managing a team of 2+ direct reports.
Excellent listening, written and verbal communication skills.
Effective time management skills – ability to prioritize and meet deadlines and guide your team to do the same.

Responsibilities

Partner with clients and cross-functional internal teams to develop an actionable, data-driven narrative for your clients, grounded in client business reality and brand objectives.
Support your DS&A leader and work with peers cross-department to contribute to each client’s measurement roadmap.
Design and execute tests to quantify the impact of marketing campaigns, leveraging advanced statistical techniques, and working with platform partners to fully utilize available technologies (A/B Testing, Brand and Conversion Lift Tests, Geo Experimentation, etc.).
Develop, manage, and execute against, a queue of custom analyses to uncover insights that support media optimizations and offer strategic recommendations to clients (Lifetime Value & Propensity Modeling, Creative Fatigue, Product-Level Modeling, Audience Segmentation); these will often be developed in clean room environments.
Utilize your natural curiosity to advance client-specific measurement programs and create new solutions to apply across clients.
Collaborate with your team to transform complex analytics findings into client-ready narratives.
Own the full data tech stack for your client teams, ensuring accurate data feeds into automated Kepler tools, our visualization platform, and your own analytics workstreams.
Grow the collective knowledge of the DS&A department, presenting learnings from your accounts to the rest of the team and providing feedback on department tools and Kepler’s internal technology platform, Kip.
Become an expert on your clients’ tech stacks, how their data assets work together across platforms, and how to leverage these resources for targeting and measurement.
Have the opportunity to manage 1 or more Analyst/Senior Analyst, and contribute to overall Kepler culture.