Manager, Data Strategy & Analytics

Kepler Group•New York, NY

12h•$94,500 - $115,500

About The Position

Kepler is seeking a growth-oriented, data-driven Manager of Data Strategy & Analytics to support its work in engineered marketing. The role combines a deep understanding of the paid media ecosystem with strong data acumen and the ability to translate complex analytics into strategic opportunities. The manager will develop expertise across analytics, measurement, and advertising technology, and may teach and mentor analysts and peers. The position calls for strong quantitative and communication skills, business acumen to understand and advance client marketing strategy, and technical ability to use current advertising technology platforms. The manager will work closely with clients and cross-functional teams, contribute to client measurement roadmaps, design and execute campaign tests, lead custom analyses, and turn findings into client-ready recommendations. The role also owns the data technology stack for client teams, contributes to the DS&A department’s shared knowledge, and may manage one or more analysts or senior analysts.

Requirements

3–5+ years of experience working with data for major digital media platforms, such as Google Marketing Platform, Meta, and LinkedIn, across digital channels including Search, Display, Social, Video, and Email.
Hands-on experience using data clean rooms such as AMC or ADH for measurement and insights about customer and media efficiency.
Demonstrated success communicating complex insights and analytics to clients and establishing direct relationships with client stakeholders.
Experience with advanced analytics and modeling, such as forecasting and marketing mix modeling, and designing and executing media tests, including A/B tests, audience incrementality tests, and geo experiments.
Comfort with modern marketing data infrastructure, including ETL tools, data storage and querying solutions, and frontend data visualization platforms, and understanding of downstream effects on analytics and insights.
Familiarity with ad technology’s influence on targeting and measurement and how new technologies are shaping the industry.
Experience managing a team of 2 or more direct reports.
Excellent listening, written, and verbal communication skills.
Effective time management, including the ability to prioritize, meet deadlines, and guide a team to do the same.

Nice To Haves

Interest in learning new technologies and building solutions with Kepler tools, cross-team collaboration, and AI support.

Responsibilities

Partner with clients and internal cross-functional teams to develop actionable, data-driven narratives grounded in client business realities and brand objectives.
Support the DS&A leader and collaborate with peers across departments to contribute to client measurement roadmaps.
Design and execute tests to quantify marketing campaign impact, using advanced statistical techniques and available platform technologies such as A/B tests, brand and conversion lift tests, and geo experimentation.
Develop, manage, and execute custom analyses to uncover insights for media optimization and strategic client recommendations, including lifetime value and propensity modeling, creative fatigue, product-level modeling, and audience segmentation, often in clean room environments.
Advance client-specific measurement programs and create solutions that can be applied across clients.
Collaborate with the team to turn complex analytics findings into client-ready narratives.
Own the full data technology stack for client teams and ensure accurate data feeds into automated Kepler tools, the visualization platform, and analytics workstreams.
Share account learnings with the DS&A department and provide feedback on department tools and Kepler’s internal technology platform, Kip.
Develop expertise in clients’ technology stacks, how their data assets work across platforms, and how to use those assets for targeting and measurement.
Have the opportunity to manage one or more analysts or senior analysts and contribute to Kepler’s culture.

Benefits

Healthcare, dental, and vision coverage.
Unlimited PTO.
401(k) contributions.
$75 per month wellness stipend.
$100 per month mobile phone stipend.
$50 per month internet stipend.
$500 annual learning stipend.
$2,000 annual tuition stipend.
One-time $200 new-hire home office equipment stipend.
Parental leave: 16 weeks for a primary caregiver and 6 weeks for a secondary caregiver.
Annual work-from-anywhere allowance of 4 weeks per year.