Senior Business Analyst, Branded Cards Strategy & Analytics

Wells Fargo•Irving, TX

8d•$100,000 - $179,000•Hybrid

About The Position

Wells Fargo Credit Cards is seeking a Senior Business Analyst to help shape the strategy and future direction of its Branded Cards business. The role works across business strategy, product, marketing, credit, risk, analytics, operations, and customer experience to solve complex problems, identify growth opportunities, and develop data-driven strategies that deliver business value. The position offers broad exposure across the Cards business and an opportunity to build skills in strategic problem-solving, portfolio and customer strategy, business case development, and general management. The analyst will own complex initiatives from ideation through execution and measurement, develop business cases and economic models, and use product and customer insights to guide decisions. The role also monitors post-launch results and works with cross-functional stakeholders to recommend actions. It includes providing guidance and mentorship to less experienced analysts. The position has a hybrid work schedule and requires willingness to work on-site at one of the listed locations: Wilmington, Delaware; Charlotte, North Carolina; or Irving, Texas. Relocation assistance is not available. The stated base pay range is $100,000 to $179,000, and employees may also be eligible for incentive opportunities.

Requirements

At least 4 years of business analysis, strategy, product, marketing, finance, credit risk, or related analysis experience, or equivalent demonstrated through work experience, training, military experience, education, or a combination.
Willingness to work on-site at one of the stated locations; the position has a hybrid work schedule.

Nice To Haves

Bachelor’s degree in Business, Finance, Economics, Statistics, Analytics, Mathematics, Engineering, Computer Science, or a related quantitative field.
Experience using SQL, Python, Excel, Tableau, Power BI, or similar tools to extract, analyze, model, visualize, and communicate data-driven insights.
Strong analytical, business analysis, and structured problem-solving skills, including translating complex business challenges into actionable recommendations.
Experience analyzing credit cards, consumer lending, payments, banking, fintech, or financial services portfolios to identify trends, risks, growth opportunities, and performance drivers.
Track record of career growth and advancement, including successful completion of rotational, analyst, or leadership development programs.
Ability to apply strategic thinking and data-driven decision-making to improve customer, portfolio, product, and business outcomes.
Knowledge of customer acquisition, engagement, retention, portfolio management, credit risk, fraud, marketing analytics, or related cards business functions.
Strong written and verbal communication skills, including developing business cases, presenting findings, telling data-driven stories, and influencing stakeholders at all levels.
Experience conducting customer, market, competitive, and portfolio analysis to support strategic business decisions and growth initiatives.
Ability to partner effectively with cross-functional teams and business leaders to drive strategic initiatives, process improvements, and measurable business results.
Intellectual curiosity, adaptability, and ability to thrive in fast-paced, ambiguous environments while managing multiple priorities.
Ability to work independently while collaborating effectively across teams and stakeholders.
Consulting, strategy, business transformation, or financial services analytics experience preferred.

Responsibilities

Lead complex P&L initiatives related to business product and customer performance, marketing outcomes, or operational efficiency, owning them from ideation and design through execution and measurement.
Develop business cases that evaluate product variables, trade-offs, and measurable outcomes across marketing acquisition, credit risk, and product strategy.
Identify and design solutions to complex, ambiguous business problems using data modeling, product and customer insights, and hypothesis-driven approaches.
Build end-to-end economic models and test plans to support product decisions, incorporating revenue, cost, margin impacts, and marketing investment prioritization.
Apply knowledge of product variables, features, and competitor insights to inform experience design and go-to-market optimization.
Monitor post-launch performance and assess impacts on P&L, customer experience, and risk posture; recommend course corrections based on results.
Collaborate with stakeholders across marketing acquisition, finance, analytics, risk, product delivery, technology, and operations, and prepare executive-ready recommendations.
Provide guidance and mentorship and review deliverables for less experienced analysts.
Follow applicable risk programs, policies, procedures, and compliance obligations; identify and escalate issues and make sound risk decisions.