Business Analyst, Branded Cards Strategy & Analytics

Wells Fargo•Irving, TX

8d•$77,000 - $133,000•Hybrid

About The Position

Wells Fargo Credit Cards is seeking a Business Analyst to help shape the strategy and future direction of its Branded Cards business. The role works across business strategy, product, marketing, credit, risk, analytics, operations, and customer experience to solve complex business problems, identify growth opportunities, and develop data-driven strategies that deliver business value. The position offers broad exposure across the Cards business and the opportunity to build capabilities in strategic problem-solving, portfolio and customer strategy, business case development, and general management. The analyst will support initiatives from ideation through execution and measurement, assess business performance and P&L impacts, and translate insights into actionable recommendations. The role follows a hybrid schedule and requires willingness to work on-site at one of the listed locations.

Requirements

At least 2 years of business analysis, strategy, product, marketing, finance, credit risk, or related analysis experience, or equivalent demonstrated through work experience, training, military experience, education, or a combination of these.
Willingness to work on-site at one of the locations listed in the job opening.

Nice To Haves

Bachelor’s degree in Business, Finance, Economics, Statistics, Analytics, Mathematics, Engineering, Computer Science, or a related quantitative field.
Experience using SQL, Python, Excel, Tableau, Power BI, or similar tools to extract, analyze, model, visualize, and communicate data-driven insights.
Strong analytical, business analysis, and structured problem-solving skills, including the ability to translate complex business challenges into actionable recommendations.
Experience analyzing credit cards, consumer lending, payments, banking, fintech, or financial services portfolios to identify trends, risks, growth opportunities, and performance drivers.
Ability to apply strategic thinking and data-driven decision-making to improve customer, portfolio, product, and business outcomes.
Knowledge of customer acquisition, engagement, retention, portfolio management, credit risk, fraud, marketing analytics, or related cards business functions.
Strong written and verbal communication skills, including developing business cases, presenting findings, telling data-driven stories, and influencing stakeholders at all levels.
Experience conducting customer, market, competitive, and portfolio analysis to support strategic business decisions and growth initiatives.
Ability to partner effectively with cross-functional teams and business leaders to drive strategic initiatives, process improvements, and measurable results.
Intellectual curiosity, adaptability, and ability to thrive in fast-paced, ambiguous environments while managing multiple priorities.
Ability to work independently while collaborating effectively across teams and stakeholders.
Consulting, strategy, business transformation, or financial services analytics experience preferred.

Responsibilities

Exercise independent judgment and problem-solving to deliver complex P&L initiatives related to product and customer performance, marketing outcomes, or operational efficiency, with ownership of deliverables from ideation through design, execution, and measurement.
Contribute to business cases across areas such as marketing acquisition, credit risk, and analytics by translating product and customer growth strategy into analysis plans and evaluating credit risk, operational impacts, and return-on-investment trade-offs.
Frame complex and ambiguous business problems, combine product and customer insights, and develop recommendations using data modeling and hypothesis-driven approaches.
Build queries, models, and dashboards to analyze and display data for decision-making discussions.
Develop an understanding of how product variables and features affect customer conversion and go-to-market.
Monitor post-launch performance and identify and document emerging risks through analysis of performance data, customer behavior, and marketing results.
Collaborate and consult with stakeholders across marketing acquisition, finance, analytics, risk, product delivery, technology, and operations.