Senior Business Analyst, Sales Automation

NBCUniversal•New York, NY

2d•$95,000 - $115,000•Hybrid

About The Position

NBCUniversal is seeking a Senior Business Analyst, Sales Automation, to support the development and execution of products that improve sales team workflows, reduce manual effort, and enhance experiences for sellers, sales leaders, and support teams. Reporting to the Senior Director, Sales Automation, the role helps deliver AI, automation, and workflow capabilities across the Sales and Marketing technology ecosystem. The analyst partners with Sales, Operations, Product, Engineering, Architecture, Data, Design, Change Management, and Enablement teams to define requirements, prioritize enhancements, and deliver scalable solutions. The work is intended to improve seller productivity, operational efficiency, adoption, and business outcomes.

Requirements

At least 5 years of experience in Business Analysis, Product Management, Sales Operations, Revenue Operations, Sales Technology, or a related field.
Experience supporting products or initiatives focused on workflow automation, AI, CRM, or sales technology.
Proven experience gathering and documenting business requirements and translating them into technology solutions.
Experience working with Salesforce and CRM-enabled sales processes.
Ability to create user stories, acceptance criteria, process maps, workflow documentation, and functional specifications.
Strong analytical and problem-solving skills, including the ability to use data and user insights to support prioritization and decision-making.
Experience working with cross-functional business and technology teams in Agile or similar product development environments.
Excellent communication, facilitation, organizational, and stakeholder management skills.
Ability to clarify complex business and technical challenges and communicate actionable recommendations to audiences at different levels.
Bachelor's degree or equivalent experience.

Nice To Haves

Experience in advertising, media, streaming, ad tech, or enterprise sales organizations.
Familiarity with sales and marketing workflows, seller productivity tools, and connected sales technology ecosystems.
Knowledge of Salesforce Lead, Account, Contact, and Opportunity workflows.
Familiarity with generative AI, copilots, intelligent search, workflow automation, and agent-based experiences.
Experience with process automation platforms such as Salesforce Flow, Microsoft Power Platform, or similar technologies.
Understanding of enterprise data, governance, security, and responsible AI principles.
Experience supporting sales transformation, CRM modernization, automation, or process improvement initiatives.
Experience partnering with Change Management and Enablement teams to drive adoption of new capabilities.

Responsibilities

Partner with sales leaders, business stakeholders, and end users to understand objectives, pain points, seller workflows, and process improvement opportunities.
Gather, analyze, document, and validate business requirements for Sales AI, automation, CRM, and workflow initiatives.
Translate business needs into user stories, functional requirements, process flows, acceptance criteria, and measurable success metrics.
Support product discovery through user research, data analysis, process assessment, and business insights.
Identify and evaluate opportunities to simplify and automate end-to-end workflows across Salesforce and the broader sales and marketing technology ecosystem.
Collaborate with Product, Engineering, Architecture, Data, and Design teams throughout delivery, from discovery and solution definition through launch and adoption.
Analyze user feedback, adoption, engagement, operational metrics, and business outcomes to identify optimization opportunities.
Support backlog refinement, prioritization, testing, deployment, release readiness, and post-launch improvement activities.
Lead User Acceptance Testing (UAT) planning, test case development, execution, defect triage, and issue resolution.
Develop process documentation, training materials, release communications, and business procedures in partnership with Change Management and Enablement teams.
Support evaluation of AI technologies, automation platforms, integrations, and emerging capabilities, considering enterprise data, governance, security, and responsible AI principles.
Build relationships across Product teams to connect capabilities, improve consistency, share best practices, and accelerate delivery across the sales and marketing ecosystem.