Senior Brand Marketing Manager

Houston Texans•Houston, TX

4d•Onsite

About The Position

The Senior Brand Marketing Manager will lead the strategy, execution, and optimization of integrated marketing and advertising efforts across both the Houston Texans and LOVB brands, balancing the scale of an established NFL franchise with the growth demands of an emerging league. This role requires a strategic, resourceful leader who can drive high-impact campaigns across TV, radio, print, and out-of-home (OOH) channels while uncovering untapped opportunities, developing innovative ideas, and maximizing partnerships to extend reach. For the Houston Texans, the focus includes identifying “hidden gems” and evolving existing initiatives, while for LOVB, it demands a scrappy, entrepreneurial mindset to create opportunities, leverage trade and barter, and build a fan base that grows exponentially year over year, all while collaborating cross-functionally to deliver measurable results and meaningful fan connections.

Requirements

High School Diploma required.
Minimum three ten (10) years of experience in marketing, advertising, or media planning, preferably within sports, entertainment, or emerging leagues.
Proven ability to lead and execute integrated, multi-channel campaigns across TV, radio, digital, social, print, and OOH.
Demonstrated track record of uncovering non-traditional opportunities (“hidden gems”) that drive brand awareness and elevate campaign impact.
Highly creative thinker with the ability to generate new ideas while also evolving and improving existing or past initiatives.
Experience operating in both established and growth environments—able to build from the ground up, identify opportunities where none exist, and “play above the weight class” with resourceful, high-impact execution.
Strong business acumen with experience managing budgets, media buys, and identifying barter/trade opportunities to maximize exposure.
Excellent leadership, project management, and organizational skills with the ability to manage multiple priorities across two brands simultaneously.
Proven ability to collaborate cross-functionally and influence stakeholders across marketing, partnerships, digital, and external vendors.
Data-driven mindset with experience analyzing campaign performance and applying insights to continuously optimize results.
Passion for sports, fan engagement, and building authentic connections that drive long-term brand growth.

Nice To Haves

Bachelor’s degree from a four-year accredited college or university preferred.

Responsibilities

Assist in planning and executing advertising campaigns across TV, radio, print, and OOH
Traffic ads and ensuring on-time delivery to media partners
Coordinate timelines, deliverables, and approvals between internal departments and external vendors
Proactively identify “hidden gem” opportunities that can drive incremental brand awareness beyond traditional media placements
Manage requests for graphic design, video production, and copywriting
Proof and quality check advertising materials to ensure accuracy, compliance, and brand alignment
Brainstorm creative concepts that reflect the Texans brand, community impact, and overall fan experience
Bring forward new, unexplored ideas while also revisiting past campaigns or initiatives to evolve and improve them for greater impact
Work with broadcast partners, radio stations, and media agencies to schedule and deliver assets
Collaborate with digital teams to align advertising efforts with online campaigns for a unified brand presence
Manage paid and trade media buys
Seek out non-traditional partnerships and placements that unlock added exposure and value
Track budgets, invoices, and campaign spending
Maintain a comprehensive calendar of marketing initiatives, deadlines, and asset deliveries
Support reporting processes and provide updates to leadership on campaign progress
Collaborate with business insights to evaluate campaign effectiveness (reach, impressions, engagement, ROI)
Compile bi-monthly recaps and performance reports for internal leadership and external partners
Apply data-driven learnings to optimize future campaigns and continuously improve performance
Assist in planning and executing advertising campaigns across TV, radio, digital, social, print, and OOH, tailored to volleyball and emerging league audiences
Traffic ads and ensure on-time delivery to media partners
Coordinate timelines, deliverables, and approvals across internal teams and external vendors
Identify opportunities even when they are not immediately visible, creating momentum through resourcefulness and creativity
Manage requests for graphic design, video production, and copywriting specific to LOVB brand storytelling
Proof and quality check advertising materials to ensure accuracy, compliance, and brand alignment
Develop and brainstorm creative concepts that elevate LOVB’s identity, athlete storytelling, and fan engagement
Think scrappy and strategically to “play above our weight class,” delivering high-impact ideas with efficient use of resources
Partner with media agencies, broadcast partners, and digital platforms to execute campaigns
Align with digital and social teams to ensure cohesive messaging and audience targeting
Manage paid and trade media buys with a focus on audience growth and brand awareness
Leverage barter and trade opportunities to maximize exposure, extend reach, and build meaningful partnerships
Track budgets, invoices, and campaign spend across LOVB initiatives
Maintain marketing calendars, key milestones, and asset delivery schedules
Provide consistent updates to leadership on campaign pacing and execution
Partner with business insights to measure campaign performance (reach, impressions, engagement, ROI)
Develop bi-monthly recaps and reports for internal stakeholders and league partners
Apply insights to continuously refine strategy, helping build and nurture a fan base that grows exponentially year over year
Identify simple, scalable ways to deepen fan connection and accelerate brand growth (“Get Better”)