Senior Manager, Brand Marketing

Trex • Winchester, VA

3d • Onsite

About The Position

The Senior Brand Manager supports the development and execution of brand marketing strategies that strengthen brand equity, drive consumer preference, and contribute to market share growth for the Trex brand. This role focuses on advertising, media, and integrated marketing activation. The Senior Brand Manager brings consumer insights to life through strong creative development, smart channel planning, and consistent brand storytelling. This position manages day-to-day brand marketing initiatives and ensures that campaigns are insight-led, on strategy, and executed with excellence across all consumer touchpoints. The Senior Brand Manager works closely with cross-functional partners to maintain brand consistency and support business objectives.

Requirements

• Bachelor’s Degree in Marketing, Business, or related field
• Minimum of 6-8 years of experience in brand management, advertising, or integrated marketing.
• Strong experience in media planning, advertising development, and integrated campaign execution
• Ability to manage complex projects, timelines, and cross-functional workflows
• Strong creative judgment and ability to evaluate concepts against strategy and insights
• Demonstrated ability to collaborate effectively and influence across teams (internal & external)
• Analytical mindset with the ability to interpret data and translate it into actionable recommendations
• Passion for understanding consumers and applying insights to marketing decisions
• Strong business acumen and understanding of how brand marketing drives financial outcomes
• Curious, open-minded, and comfortable working in a fast-paced environment
• Demonstrated ability to coach or guide junior talent

Nice To Haves

• MBA preferred
• Experience in CPG or other consumer-driven categories is strongly preferred

Responsibilities

• Execute annual brand marketing plans that include advertising, media, and integrated campaigns designed to build awareness and consideration (domestic & international).
• Develop creative briefs and manage the creative development process in partnership with agencies and internal teams.
• Manage media planning and optimization to ensure channel strategies align with brand goals and deliver measurable results.
• Translate consumer insights into actionable marketing programs, messaging, and content that resonate with homeowners and contractors.
• Monitor brand performance, including brand health metrics, campaign KPIs, and media effectiveness, and provide insights and recommendations to senior leadership.
• Partner with Digital, Channel Marketing, and Product teams to ensure cohesive brand storytelling across paid, owned, and earned channels.
• Support brand governance by ensuring consistent application of brand identity and messaging across all materials and touchpoints.
• Manage project timelines, budgets, and agency relationships to ensure initiatives are delivered on time and within budget.
• Contribute to cross-functional initiatives by partnering with Finance, Sales, Legal, Supply Chain, and other internal teams.
• Provide guidance and mentorship to junior team members when needed.
• Perform additional duties as assigned to support brand and business priorities.
• Manage and provide ongoing performance, coaching, and professional development opportunities for a team of 1 - 5 direct reports.

Benefits

• Paid holidays
• Paid vacation
• Health, Dental, and Vision Insurance
• Wellness program
• 401(k) With Company Match
• Tuition Reimbursement
• Training and Education
• Stock Purchase Program
• Employee Discount Program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager