Manager, Brand Marketing

Mackenzie Financial Corporation•Toronto, ON

1d•Hybrid

About The Position

The Manager, Brand Marketing builds and delivers end-to-end brand experiences across channels, content, and client touchpoints, with a core focus on video and podcast content as primary brand-building channels. Reporting to the AVP, Brand & Sponsorship Marketing, this role shapes how the Mackenzie brand shows up in market, creating integrated, AI-enabled marketing that is consistent, scalable, and performance-driven, while driving measurable impact through data-informed decision-making and continuous optimization. Operating with a builder mindset, this role owns the full marketing lifecycle, from insight generation and strategy through to execution, distribution, and performance optimization, developing high-impact video and podcast content alongside broader brand experiences. The role builds and scales new approaches by embedding experimentation, continuously integrating emerging content formats, platforms, and AI technologies into workflows, and creating scalable, repeatable systems that improve speed, quality, and overall marketing effectiveness.

Requirements

University degree
7 + years in brand marketing, content strategy, or integrated marketing
Experience in financial services or asset management
Proven experience building and applying brand systems across channels
Experience working in complex, matrixed organizations
Hands-on experience with AI tools and marketing technology ecosystems

Responsibilities

Build and apply the Mackenzie brand system across Retail, Institutional, and Partner channels, ensuring consistent, high-quality execution across all touchpoints
Create and deliver integrated brand experiences across owned, earned, and paid channels, with video and podcast content embedded as central storytelling formats
Develop scalable brand assets, templates, and guidelines using AI-enabled tools to increase speed, consistency, and personalization
Shape and activate brand initiatives, campaigns, and event experiences that strengthen brand presence and engagement
Provide clear brand direction that enables teams to produce aligned, high-quality marketing outputs
Build and lead centralized video and podcast strategies aligned to brand and business priorities
Create end-to-end video and podcast production workflows, from concept development and scripting to filming, editing, distribution, and optimization
Develop scalable content ecosystems, including structured libraries and modular assets, to maximize reuse across channels and audiences
Apply AI tools (e.g., generative scripting, automated editing, transcription, tagging) to accelerate production and enable personalization at scale
Build repeatable formats and series that strengthen brand storytelling and audience engagement over time
Partner on amplification strategies to ensure video and podcast content drives measurable reach, engagement, and performance
Build and continuously improve marketing workflows that increase efficiency, scalability, and execution quality across brand, video, and podcast content
Create and uphold governance frameworks and quality standards that ensure consistent, high-performing outputs across all formats
Apply data and AI-driven insights to optimize performance, engagement, and channel effectiveness
Develop automated processes and integrated tools that reduce manual effort and improve speed-to-market
Embed measurement frameworks and feedback loops to continuously refine marketing effectiveness