Brand Marketing Manager

JOEY Restaurant Group • Vancouver, BC

5h • Onsite

About The Position

JOEY Restaurant Group is seeking a Brand Marketing Manager to oversee the planning, development, and execution of integrated marketing initiatives across its brands (JOEY Restaurants, LOCAL Public Eatery, SALTLIK). This role is crucial within the Marketing Department, requiring close collaboration with Operations, cross-functional teams, and external partners to deliver cohesive, on-brand, and operationally sound marketing programs. The ideal candidate is a data-driven leader, strategic planner, and strong operator, adept at managing complex timelines and translating brand marketing and menu campaign strategies into compelling guest-facing plans. This is an in-office position based in Vancouver, BC.

Requirements

• 5+ years of relevant experience (preferably at a creative agency, or within hospitality, consumer or brand marketing).
• Bachelor's degree in marketing or related field.
• Well-versed with leading marketing programming and content channels with multiple stakeholders, including in-store, digital (email, social, paid media, online ads, search), print, out-of-home and experiential.
• A creative thinker who can still have their eye on the strategy prize.
• Ability to forge strong relationships at all levels through a fearless sense of people leadership, dedication to the team and effective collaboration.
• Strong analytical skills with the ability to translate data into insights and recommendations.
• Continually re-imagining marketing, develop new ideas and define best practices to contribute to a high-performance culture.

Responsibilities

• Lead seasonal and annual campaign programming across Canada and the US, owning marketing strategies, project budgets, execution and post analysis.
• Develop creative briefs that are grounded in guest insights, storytelling and business objectives.
• Partner with internal teams and external agencies to deliver scalable content, innovative creative, and cohesive go-to-market plans that drive engagement and conversions.
• Use data and insights to inform optimization and recommended actions.
• Ensure consistency of brand voice, visual identity, and guest experience across all campaign touch points.
• Manage the PR agency and media partners to support brand storytelling, seasonal launches and key initiatives.
• Oversee media outreach and coordination, as well as performance reporting.
• Act as a key Marketing partner to Operations and cross-functional stakeholders, ensuring alignment and readiness for all launches.
• Develop clear communication materials and timelines to support successful in-store execution.
• Proactively identify risks, dependencies and operational constraints, managing them through thoughtful planning and communication.
• Manage brand and sales KPIs, and coordinate campaign performance analysis, including sales impact, guest engagement and channel effectiveness.
• Develop clear, actionable post-campaign insights to inform future planning and optimization.
• Ensure content accuracy and integrity, visual consistency, and alignment with current brand and campaign content on owned websites.
• Partner with the digital agency to manage accessibility, enhancements and optimizations for owned websites.
• Foster professional growth and build a culture of high performance, collaboration and excellence within the Marketing team.
• Build and evolve smart processes and planning frameworks that enable efficient execution and cross-functional collaboration.
• Define and implement performance systems, including KPIs and reporting standards to measure impact and continuously improve marketing effectiveness.
• Design systems that reduce manual effort, mitigate risk and support faster, more consistent execution.

Benefits

• Extended health, dental, life insurance, long-term disability, AD&D
• Ongoing Leadership Development Courses
• 50% off food & beverage at any JOEY Restaurants, LOCAL Public Eatery, SALTLIK or Earls Restaurants location (some restrictions apply)
• Pursue personal and professional development through a Coaching Partnership.
• Industry partner incentives
• Referral bonus programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level