Brand Marketing Manager

Coca-Cola • Atlanta, GA

17h • Onsite

About The Position

Advanced Hydration is a dynamic, fast-paced business unit at The Coca-Cola Company, leading the future of hydration with a portfolio including BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater. The group fosters an entrepreneurial spirit, strong collaboration, and shared ambition, seeking individuals who think differently, move with agility, challenge the status quo, and thrive in an ever-changing category. This Brand Manager role, reporting to a BODYARMOR platform Brand Director, supports the development and execution of brand strategy for the next 1-2 years. The Brand Manager is part of a broader brand team, collaborating cross-functionally with sales and shopper teams, retailers, and bottlers to execute current year brand plans. The role also involves working directly with key external partners such as creative agencies, media planning and buying, promotional agencies, and packaging and design, as well as internal stakeholders, to maximize market activation and drive successful program initiatives to achieve targeted value and growth objectives.

Requirements

• Bachelor’s degree in marketing, communications, or business required
• 5 years of experience in CPG brand management required
• Microsoft Excel and PowerPoint proficient
• Experience with Nielsen, IRI, or other quantitative research tools
• Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills
• Knowledge of procedures and media used to drive increased volume and brand equity
• Knowledge of the creative brief development process
• Ability to adjust on the fly and thrive in an ever-changing, fast-paced environment
• Ability to air travel (20% of time +/-)
• Currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
• Analytical Thinking
• Brand Architecture
• Brand Positioning
• Channel Management
• Competitive Assessments
• Consumer Segmentation
• Creative Process
• Digital Media Strategy
• Group Problem Solving
• Leadership
• Marketing Strategies
• Media Planning
• Quantitative Research
• Social Media Strategies
• SWOT Analysis

Nice To Haves

• MBA preferred
• Love of sports a plus

Responsibilities

• In partnership with the Marketing Leadership Team (MLT), steer BODYARMOR’s marketing strategy development, fueled by consumer insights, category trends, brand insights including: Brand Messaging & Creative, In-store merchandising/creative, Influencer and sampling strategy, Advertising & Media strategy, Ambassador/Partner programs, Event marketing strategy, Public Relations
• Manage timely communication of marketing initiatives to cross-functional groups: sales team, distributors, marketing teams and senior management.
• Develop comprehensive presentations for partners, retailers, and internal cross-functional presentations.
• Collaborate with shopper and sales counterparts in identifying opportunities and developing unique marketing programs for key customers
• Help to build tools that allow Corporate & Field Marketing teams to execute successful 360-degree programs
• Continuously evaluates and challenges status quo with persuasive and thoughtful evidence
• Convert data into powerful action-oriented insights for growth
• Decides how to allocate resources, sets KPIs and secures business support for them
• Leads discussions with key teams to drive business opportunities
• Budget ownership, monthly reporting with ABM
• Assist in the development and execution of marketing initiatives including retail marketing, field marketing, asset/partner management, public relations, and digital/social media programming.
• Uses the tension to create a differentiated and meaningful brand positioning with clear platform for ensuing brand activation plans to be built with cross-functional team (shorter term).
• Integrate innovation seamlessly into plans and collaborate with team to ensure successful launch
• Work closely with Partnerships team to develop and execute athlete & property activation strategy, including leveraging our partners in campaigns and throughout calendar year
• Support a cross functional marketing team to develop briefs for all appropriate creative projects (packaging, retail point-of-sale, social media, website, advertising, etc.) and providing feedback on creative output to ensure it supports brand strategy
• Work with internal design team and external agencies to deliver impactful creative, breakthrough media plans and best in class consumer promotions
• Collaborates with internal media teams to develop and execute optimal tactical media plans.
• Work with internal comms team and media partners to develop content and integrate brand in an impactful and authentic way.
• Keep abreast of purchaser, consumer and industry insights that can be used to develop more powerful consumer communications, brand programming and product evolutions
• Works closely with the Brand Director and VP of Brand to support the development of annual brand strategy and plans
• Manage cross-functional team members on deliverables/expectations on numerous short term and long term projects

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• Annual Incentive Reference Value Percentage: 15
• Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees