Brand Marketing Manager

JK Moving Services•Sterling, VA

About The Position

The Brand Marketing Manager is a hands-on marketing role responsible for executing and maintaining integrated marketing programs across JK Moving's business units. This role owns email marketing, CRM management, direct mail, and campaign execution, and serves as the day-to-day steward of JK's brand voice and positioning across all channels. The role also serves as the day-to-day coordinator for brand asset platforms and vendor relationships. Working within established program strategy, this role is expected to operate independently, manage multiple workstreams simultaneously, and deliver consistent, high-quality execution across channels. It is well-suited to a motivated, versatile marketer with the initiative to expand scope and ownership within a cross-functional environment — with a clear path toward broader leadership in the marketing program.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, Liberal Arts, or related field.
4+ years of experience in a generalist or multi-disciplinary marketing role with demonstrated execution across more than one channel or function.
Proven experience executing email marketing programs, including segmentation, automation, A/B testing, and performance analysis.
Proficiency in CRM and marketing automation platforms (HubSpot, Salesforce, Microsoft Dynamics, or equivalent).
Familiarity with target marketing, segmentation, personas, and customer journey frameworks.
Demonstrated ability to apply brand voice and positioning frameworks consistently across channels and materials.
Strong copywriting instincts and ability to write in a defined brand voice across formats and audiences.
Experience coordinating with external vendors, including creative studios, photographers, and production partners.
Strong analytical skills with experience tracking campaign performance against KPIs and success metrics.
Highly organized and self-directed; able to manage multiple workstreams simultaneously without close oversight.
Strong written and verbal communication skills; comfortable presenting findings to stakeholders at varying levels.
Demonstrated initiative and a track record of expanding scope and ownership over time.

Nice To Haves

Direct mail, events, and multi-channel campaign execution helpful.
B2B and B2C marketing experience and exposure to account-based marketing a plus.
Ability to interpret and apply market research, competitive insights to campaign strategy and messaging is helpful.
Basic graphic design fluency preferred; design execution is not a primary function of this role.
Familiarity with project management tools is a plus.

Responsibilities

Serve as a day-to-day steward of JK's brand voice, visual identity, and messaging framework — ensuring consistency and quality across all channels, materials, and business units.
Apply and reinforce JK's brand positioning and competitive differentiation in all campaign messaging, partnering with marketing leadership and creative resources to develop, refine, and document brand standards, including tone of voice guidelines, messaging hierarchies, and positioning statements for key service lines.
Support or coordinate brand asset creation initiatives such as photo shoots, video production, and other content development, as needed.
Serve as day-to-day coordinator for marketing asset management and content repository platforms, keeping them current, organized, and accessible to internal users.
Maintain a centralized library of approved brand assets, templates, and messaging frameworks for use across the organization.
Coordinate with vendors — including creative studios, photographers, and production partners — on deliverable timelines and quality, escalating as needed.
Plan, build, and execute email campaigns across multiple segments, including segmentation, journey development, A/B testing, deployment, and performance reporting.
Maintain CRM data integrity, automation logic, and audience management in support of lead nurturing programs.
Document and maintain the email operating cadence, including planning, approvals, QA, launch, and reporting cycles.
Execute email and CRM components of account-based marketing programs in coordination with sales stakeholders, including list management and campaign timing.
Participate in planning and executing multi-channel marketing campaigns across B2C and B2B segments, including digital, social, email, print, direct mail, and content.
Support social media and content marketing execution as part of integrated campaign programs.
Manage the direct mail program on an ongoing basis, including vendor coordination, list preparation, and performance tracking as a supporting channel to email.
Support event coordination and logistics for on-site and trade show activations as part of integrated campaign programs.
Support development and maintenance of marketing and sales materials in coordination with creative resources.
Track campaign performance against defined KPIs and success metrics, with an orientation toward ROI and continuous optimization.
Interpret and apply market research, competitive data, and customer insights to refine campaign messaging and targeting.
Maintain a test-and-learn log of results and optimization recommendations across channels.
Partner with cross-functional stakeholders to ensure marketing programs are executed cohesively and aligned with business priorities.
Build and maintain domain knowledge across JK's service lines to inform messaging quality and campaign relevance.
Support internal branding and enterprise marketing initiatives, including recruiting-related materials, ensuring consistency with the overall brand story across business units

Benefits

Comprehensive medical, dental, and vision insurance
World-class retirement savings programs including Company-funded profit sharing and safe harbor 401(k)
Recruitment and customer referral bonuses
Company-paid life insurance and accidental death benefits
Voluntary protection programs for employees and their families
Service recognition programs
Safety & performance bonuses
Tuition reimbursement and student loan repayment assistance
Discounted membership @ Gold’s Gyms (corporate locations) nationwide
Global employee wellness programs and Employee Assistance Program (EAP) for employees and their families
Medical and Dependent Care Flexible Spending Accounts (FSAs)
Health Savings Account (HSA) with employer matching contribution