Manager, Brand Marketing

Brunswick Corporation•Fond du Lac, WI

4d•$86,500 - $126,800•Hybrid

About The Position

As part of the talented Marketing team you will be responsible for working with internal and external partners to manage brand resources, brand reviews, additions to guidelines and assets, and communication plans for the Mercury Engines P&A & propellers portfolio inclusive of Mercury and Quicksilver brands. You are the expert of brand identity and guiding principles and use that expertise to lead brand-related projects across the organization. This role will be responsible for the development of strategies and directing brand execution through innovative marketing programs designed to support both B2C and B2B engagement. The role is integral to fueling continued growth for the Mercury Marine portfolio of brands and will be responsible for delivering optimal marketing impact and increased customer value.

Requirements

Excel in problem solving, innovation, team participation, and self-motivation.
Demonstrates being a team player, not inclusive to, hitting project targets and deadlines to achieve business growth
Demonstrates the willingness to challenge the status quo and constructively drive change while fostering teamwork and core corporate values
Prompt response time to all internal and external customer inquiries and directives
Strong strategic perspective. Keen view of the external environment including general trends impacting the business, competitive awareness, and an understanding of both consumers and customers
Business owner mentality comfortable with high levels of autonomy and a passion to drive their assigned brand(s)
Strong analytical skills with the ability to analyze large sets of data, identify insights, and build compelling strategic plans
Partner closely with the P&A Category team to ensure alignment on priorities, execution, and performance across marketing initiatives.
6-10 years of leadership in brand/marketing management for consumer products
Strong track record of experience with both B2B and B2C marketing
Excellent communication and interpersonal skills
Proficiency in directing the creative process for integrated marketing campaigns
Ability to persuasively present ideas to colleagues and senior management
Skilled at managing large projects and meeting deadlines
Intermediate to advanced user of Excel, PowerPoint, and Word
Willingness to travel up to 10% of the time to trade shows

Nice To Haves

Bachelor’s degree required; MBA preferred
Marine experience a plus

Responsibilities

Lead development and execution of global brand strategy and positioning for P&A and propellers businesses and integration efforts across the engines portfolio of launches
Provide leadership, strategic direction, and ongoing development for the Associate Brand Manager, ensuring strong execution, professional growth, and alignment to overall brand and business objectives.
Partner with the Brand Marketing Director to design and implement brand strategies, including brand product positioning, brand messaging, message hierarchy, and communications to build brand awareness and consideration to drive business goals
Lead the development of annual marketing strategies, campaigns and execution of marketing plans for existing and new products which address all aspects of the marketing mix including packaging, new product development and launch, digital, promotion, market research, advertising, and media. Inherent in this responsibility is working closely with all internal and external functions to translate long-term strategy into highly effective annual marketing strategies and tactics.
Develop in-depth understanding and become an expert in the categories across Mercury Marine parts and accessories & propellers- the business environment in which our brand competes and competitors we compete against.
Responsible for global definition of audiences, segments and personas the brand seeks to serve
Be the expert on our audiences, customer insights, and business objectives and use this knowledge to inform brand strategy and content that drive the business and brand forward.
Partner with Consumer Insights to develop learning agenda and actionable insights. Use those qualitative and quantitative insights to influence brand strategy, positioning, activations, and messaging
Lead product launches, working cross-functionally with Product, Regional Marketing, Marketing Services and Digital teams and the sustainment efforts to support the business throughout the year
Responsible for monitoring, analyzing, and measuring the effectiveness of brand campaign performance and external brand competition and developing insights
Assist in developing and monitoring marketing budget for assigned brand(s) that feeds into overall marketing budget
Provide strategic oversight of the P&A marketing budget to maximize efficiency and impact.
Partner with Retail Marketing to align instore signage, merchandising, and planograms to maximize share of shelf.