Brand Manager - Marketing

Mayo Clinic•Rochester, MN

1d•$121,846 - $176,696

About The Position

The Brand Manager will lead the integration of brand and partnership strategy and governance across internal and external applications while providing strategic guidance and consultation to clients across the enterprise. Additionally, the manager will evolve the brand standards to best support Mayo Clinic's business and brand strategy.

Requirements

Experience working extensively with contracts, reviewing, and negotiating.
Experience partnering with Legal and internal stakeholders.
Experience interpreting and applying data to evaluate opportunities and assess risks.

Nice To Haves

Experience providing strategic guidance and consultation to clients across the enterprise.
Experience evolving brand standards to best support business and brand strategy.
Experience managing agency partners.

Responsibilities

Upholding and maintaining institutional brand standards related to all marketing and communications involving Mayo Clinic, including by external or third-party entities.
Developing, maintaining, and updating tools and guidelines to support brand strategy and protect Mayo Clinic's brand.
Supporting the ongoing evolution of Mayo Clinic’s partnership strategy.
Assisting clients with naming.
Managing agency partners.
Working with the Senior Director of Brand and Partnerships to advocate for and support Brand Strategy goals and objectives.
Working extensively with contracts, reviewing, negotiating, and partnering with Legal and internal stakeholders to ensure agreements align with brand positioning and strategic objectives.
Interpreting and applying data to evaluate opportunities and assess associated risks.