Brand Manager, Digital Marketing

Yum! • Plano, TX

2h

About The Position

KFC Corporation, based in Plano, Texas, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world's largest restaurant company. Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company’s restaurant brands – KFC, Pizza Hut, and Taco Bell – are global leaders of the chicken, pizza, and Mexican-style food categories. More important than their size is their commitment to breakthrough innovation and the success of their employees. They are proud of the unique culture they've built, one where everyone can be their best self, make a difference and have fun! They believe in their people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background. This person plays a pivotal role in leading the overarching strategy of the KFC Digital Calendar. The Digital Marketing Manager is responsible for developing and executing integrated digital strategies that drive brand growth, customer engagement, and revenue across digital channels. This role partners cross-functionally to deliver impactful campaigns, optimize the digital customer experience, and leverage data-driven insights to continuously improve performance.

Responsibilities

• Lead the overarching strategy of the KFC Digital Calendar
• Develop and execute integrated digital strategies that drive brand growth, customer engagement, and revenue across digital channels
• Partner cross-functionally to deliver impactful campaigns
• Optimize the digital customer experience
• Leverage data-driven insights to continuously improve performance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees