Digital Brand Manager

American Psychological Association•Washington, DC

5d•$90,000 - $139,000•Remote

About The Position

The Digital Brand Manager leads APA’s Business Innovation & Growth digital brand presence, content ecosystem, and web experience to strengthen market perception, expand reach, and drive engagement and conversion across Business Innovation & Growth products and solutions.

Requirements

Bachelor’s degree (Master’s preferred) in marketing, communications, or related field
5–7 years of experience in digital marketing, brand management, or content strategy in a B2B environment
Demonstrated expertise in media relations, content strategy, SEO, CRO, and digital experience optimization
Experience managing websites, content ecosystems, and paid/organic digital channels
Proven ability to translate brand positioning into high-performing digital experiences and content
Leverage AI tools to improve marketing efficiency, automate routine tasks, enhance content creation, and generate data-driven insights, while maintaining quality and brand integrity

Responsibilities

Define and maintain APA’s digital brand positioning, messaging, and storytelling across all Business Innovation & Growth offerings, ensuring alignment with Human Well-Being Solutions and APA Labs
Develop and execute a content strategy and ecosystem that addresses target audience needs and supports thought leadership, demand generation, and engagement
Lead creation and governance of digital content, including websites, landing pages, blogs, case studies, and social media assets
Own and optimize the website experience, including user journeys, information architecture, and persona-based pathways
Drive SEO strategy (technical and content) to expand reach, improve search visibility, and grow organic traffic
Lead conversion rate optimization (CRO) efforts across digital properties through testing, experimentation, and performance improvements
Plan and optimize paid and organic digital channels, including search, social, and programmatic media, to drive audience growth and qualified traffic
Implement and maintain brand and digital governance, including style guides, standards, and quality assurance processes
Collaborate with the Marketing Campaign Manager and Events Marketing Manager to align content, web experience, and digital channels with integrated campaign strategies
Analyze and report on digital performance metrics, providing insights and recommendations to improve effectiveness and inform business strategy
Integrate digital brand efforts with events, partnerships, and thought leadership initiatives to maximize visibility and lead conversion
Partner with external PR agencies and internal stakeholders to develop and amplify earned media, thought leadership, and brand storytelling, aligning PR efforts with digital content and campaign strategies
Other Duties as Assigned