Brand and Digital Communications Manager

University Preparatory Academy•Seattle, WA

1d•Onsite

About The Position

Under the direction of the Director of Communications, the Brand & Digital Communications Manager executes day-to-day digital marketing and communications tactics for University Prep. The Manager is responsible for creating and publishing content across the school’s website and social/digital media channels, as well as maintaining consistent branding schoolwide. Drawing on strong written, digital, and visual communication skills, the Manager helps share the mission and story of the school with diverse audiences, including alumni, faculty, staff, parents/guardians, students, prospective families, and the broader public.

Requirements

Bachelor’s degree in communications, marketing, or a related field
3-5 years of professional experience in digital communications, content creation, or social media management
Hands-on experience with content management systems (website and Veracross preferred)
Proficiency with Canva and Adobe
Familiarity with SEO best practices
Strong written and verbal communication skills with high attention to detail
Ability to translate school stories into engaging digital content
Good organizational and project management skills with the ability to handle multiple deadlines
Ability to work independently while remaining a collaborative team member
Professionalism and ability to handle confidential information responsibly
Flexibility, maturity, and a positive, collaborative attitude
Strong commitment to diversity, equity, and inclusivity

Nice To Haves

Experience working in an educational or non-profit setting is preferred

Responsibilities

Executes the web and digital content plan across UPrep’s public-facing website, internal Veracross portals, and social media in alignment with UPrep’s brand standards
Writes and produces media for UPrep’s website, social media channels, and magazine according to project objectives, timelines, and guidelines
Creates content for and posts regularly to the school’s social media channels (Instagram, LinkedIn, and YouTube)
Promotes best practices in digital media and ensures brand guidelines are maintained across digital channels schoolwide
Designs and manages media display content on campus TV monitors using Rise Vision
Regularly refreshes website content and collaborates with internal departments to update section materials
Implements basic SEO/SEM strategies to optimize web pages, headlines, and keywords
Updates and maintains content on the Veracross Family, Faculty/Staff, and Student Portals
Collaborate with Enrollment, DEIB, Development, College Counseling, and faculty to source and capture compelling stories and content
Monitors social channels, responds to inquiries in a timely manner, and tracks constituent engagement
Partners with Marketing and Communications intern on the production and distribution of UPrep’s weekly all-school email via Veracross
Prepares reports on digital engagement metrics, including website traffic (Google Analytics), social impressions, click-through rates, and open rates
Summarizes analytics data to assist the Director of Communications in evaluating performance against department goals
Supports the production of small-scale print and digital design assets (postcards, social graphics, logos, and presentations) for school events and departmental needs
Serves as a resource for maintaining brand consistency across all school-issued materials
Captures photos/videos for social media and publications, and manages the Vidigami photo repository and department b-roll folder

Benefits

Medical, Dental, and Vision Insurance
Employer-Seeded Health Savings Account or Health Reimbursement Account
Flexible Spending Accounts
Employer-Paid Long-Term Disability Insurance
Employee Assistance Program
Employer-Paid Life Insurance
Voluntary Life Insurance
401(k) Retirement Savings Plan with employer contribution and match after one year of service
Paid Time Off
Paid Parental Leave after one year of service
Professional Development opportunities