Paid Media/Digital Marketing Manager (Lifestyle Brand)

D2B

1d•$35,000 - $45,000•Remote

About The Position

We are seeking an experienced Paid Media & Digital Marketing Specialist with strong hands-on expertise across Meta Ads and Google Ads. Paid advertising will be the immediate priority. The successful candidate will initially review and optimize our existing Meta and Google advertising setup, identify opportunities to improve performance and ROI, and help prepare the business for its upcoming summer launch and peak trading season. Beyond paid media, this will develop into a broader digital marketing role covering social media strategy and scheduling, Klaviyo email marketing, Shopify website maintenance, and graphic design. This is a hands-on execution role suited to an experienced e-commerce marketer who can step into an existing environment, identify what can be improved, and start delivering with minimal training.

Requirements

Proven experience managing Meta and Google Ads for e-commerce brands
Strong track record of improving paid media performance and ROI
Experience auditing and optimising existing advertising accounts
Strong understanding of conversion tracking, audiences, remarketing, and campaign optimisation
Experience using Klaviyo for email campaigns, flows, segmentation, and automation
Experience managing or maintaining Shopify e-commerce websites
Strong understanding of organic social media strategy and content planning
Graphic design capability for social, advertising, and digital campaigns
Strong analytical skills and confidence interpreting e-commerce marketing data
Ability to work independently and deliver with minimal training or supervision

Nice To Haves

Experience marketing surf, skate, outdoor, fashion, lifestyle, or sporting brands
Experience marketing to both New Zealand and international e-commerce audiences
Previous involvement in Black Friday, Christmas, or other major e-commerce campaigns
Video editing and short-form content creation skills
Experience with Google Merchant Center and Shopping campaigns
Understanding of e-commerce conversion rate optimisation
Experience supporting wholesale and retail brands alongside e-commerce

Responsibilities

Review and audit the existing Meta Ads and Google Ads setup
Identify opportunities to improve campaign structure, targeting, creative, tracking, and performance
Build, manage, and continually optimise paid advertising campaigns
Manage audience targeting, remarketing, and customer acquisition campaigns
Conduct ongoing creative, audience, and campaign testing
Monitor advertising spend and optimise towards improved ROAS and profitability
Ensure appropriate conversion tracking and attribution are in place
Develop paid media strategies for key promotional and seasonal periods
Provide clear reporting on campaign performance, learnings, and recommended next steps
Help prepare the digital marketing strategy for the September/October summer launch
Develop campaigns leading into the peak trading period beginning in November
Coordinate digital activity for Black Friday, Christmas, and the New Zealand summer season
Maintain a promotional calendar across advertising, social media, email, and website activity
Ensure consistent messaging and creative across all customer touchpoints
Use off-season periods to test, optimise, and prepare campaigns ahead of peak demand
Review and audit existing Klaviyo flows and campaigns
Identify opportunities to improve email open rates, engagement, and conversions
Build and optimise automated customer journeys
Develop email campaigns supporting product launches, promotions, and seasonal activity
Improve customer segmentation and personalisation
Monitor email performance and continually test subject lines, content, timing, and offers
Support customer retention and repeat purchases through effective lifecycle marketing
Develop and maintain a structured organic social media strategy
Create and manage social media content calendars
Schedule and publish consistent content across relevant platforms
Coordinate organic content with paid advertising and promotional campaigns
Identify opportunities to grow the company's community and social following
Monitor content performance and continually refine the strategy based on engagement
Create engaging digital assets for social media, paid advertising, email, and website campaigns
Adapt creative for different platforms, audiences, and campaign objectives
Develop promotional graphics for seasonal campaigns and product launches
Work within the established visual identity
Continually test different creative approaches to improve paid and organic performance
Support basic content editing and production where required
Perform day-to-day maintenance of the Shopify e-commerce website
Update products, imagery, promotional content, banners, and collections
Build and update landing pages for campaigns and seasonal promotions
Ensure website messaging aligns with current advertising and email campaigns
Identify opportunities to improve the online customer journey and conversion rate
Maintain a high-quality online experience for company's global customer base
Track performance across Meta, Google, Klaviyo, Shopify, and social media
Prepare regular, easy-to-understand performance reports
Monitor key metrics including ROAS, conversion rates, customer acquisition costs, email engagement, and online revenue
Identify what is and isn't working and recommend practical improvements
Use data to guide future advertising and campaign decisions