Sr. Manager Digital Marketing - Paid Media

Samsung Electronics•Plano, TX

1d•Onsite

About The Position

This role is not eligible for immigration sponsorship. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Requirements

8+ years of experience in paid media, performance marketing, or growth marketing, with experience spanning both agency and brand-side environments preferred
Proven track record managing and scaling full-funnel paid media programs across multiple channels simultaneously
Demonstrated experience managing significant media budgets ($10M+) with ownership of revenue and ROAS outcomes
Solid experience with Google Ads, Microsoft Ads, Meta Ads Manager, DV360 or The Trade Desk, Amazon Ads, and major affiliate platforms
Experience with analytics tools (Google Analytics, Adobe Analytics) and data visualization platforms (Tableau, Looker, or equivalent)
Experience with product feed management, tracking/tagging implementation, and attribution solutions
Professional experience with Excel skills including advanced functions; experience with SQL or other data tools a plus
Experience managing agency partners and cross-functional teams

Nice To Haves

Visionary yet execution-oriented leader who can operate at both the strategic and tactical level
Deep expertise across the full paid media landscape with a strong command of both brand and performance marketing principles
Data-driven decision maker with strong analytical skills and the ability to translate complex data into clear, compelling narratives
Strong communicator and collaborator who can influence at all levels of a matrixed organization
Entrepreneurial mindset with a passion for testing, learning, and driving innovation

Responsibilities

Develop and own the full-funnel paid media strategy across all channels, aligning investment decisions to business objectives, audience priorities, and seasonal go-to-market plans
Lead annual and quarterly channel planning, budget allocation, and forecasting across Paid Search, Programmatic, CTV/OTT, Paid Social, Retail Media, Affiliate, and Emerging channels
Serve as the internal subject matter expert on paid media trends, platform innovations, and competitive landscape, presenting actionable recommendations to senior leadership
Partner with Brand, Ecommerce, Creative, and Product teams to ensure paid media strategies are fully integrated into broader marketing initiatives
Drive a test-and-learn culture across all channels, establishing clear measurement frameworks and communicating results to cross-functional and executive stakeholders
Manage significant media budgets with accountability for channel-level ROAS, CPA, CPM, and revenue targets
Partner with engineering and data teams to maintain and optimize product feeds, tagging infrastructure, and measurement architecture
Manage and optimize landing page performance in collaboration with Digital Product, UX, and Creative teams
Define KPIs and reporting frameworks across all paid channels, ensuring consistent, accurate performance visibility
Analyze cross-channel data to identify trends, surface insights, and recommend optimizations
Develop and deliver regular performance recaps, forecasts, and GTM readouts for cross-functional and executive audiences
Drive attribution modeling and incrementality testing to inform investment decisions