Sr. Manager Paid Media

Samsung Electronics•Plano, TX

About The Position

Samsung Electronics is seeking a results-driven Senior Manager of Paid Media to lead the holistic paid media ecosystem across national, retail, and performance channels. This leader will build and execute media strategies that connect Samsung’s brand moments to consumer purchase intent – maximizing efficiency, performance, and brand equity across every stage of the funnel.

Requirements

8 years of related experience with a Bachelor's degree.
Experience in media management, and campaign management.
Professional experience with Microsoft Office tools.
Experience making decisions using data-driven approach.
Experience leveraging the audience data base to improve communication and output to the consumer to drive sales and leading an agency in that strategy.
Solid communication skills

Responsibilities

Lead Paid Media across 3 product categories driving strategy, planning, measurement, and reporting.
Develop a holistic paid media strategy across National, Retail, and Performance Media to maximize sales both nationally, at strategic retail partners, and at Samsung.com
Collaborate with Executive Leadership, Integrated Marketing, Product Marketing, Global Marketing and other stakeholders.
Leverage advanced measurement tools, including MMM, MTA, and media analytics to maximize incremental ROAS and optimize media in real time.
Develop and oversee the fully integrated, national paid media strategies aligned with the Division’s business objectives, national sales goals, and brand health goals.
Identify and reach target audiences, leveraging first-party and partner data to optimize campaigns.
Test innovative approaches to engage consumers and oversee budget allocation across channels.
Oversee paid media campaigns across all channels, including traditional Broadcast/Cable, CTV/OTT, OLV, Display (Programmatic and Direct), DOOH, Social, and Search.
Stay up to date on emerging media channels and technologies.
Plan, test, and execute campaigns, ensuring timely delivery and adherence to brand guidelines.
Optimize campaigns in real time based on performance data, adjusting targeting, creatives, and bidding strategies.
Develop comprehensive strategy aligning retail media efforts with national and performance media
Leverage research and MMM learnings to maximize sales nationally and at key retail partners.
Build relationships with retail media platforms (e.g., Best Buy Ads, Amazon Advertising).
Integrate retail media into holistic media planning to maximize efficiency across channels
Ensure retail media efforts are synched with in-store marketing strategies to create a seamless shopping experience
Develop strategies to maximize qualified traffic and sales on Samsung.com.
Oversee campaigns across Paid Search (SEM, PMax, PLA, etc.), Social, and Display.
Leverage advanced data capabilities to target high-propensity audiences and maximize conversion
Optimize campaigns based on performance data.
Collaborate with Ecomm to align on s.com performance targets.
Leverage advanced data capabilities to target high-propensity audiences and maximize conversion
Provide weekly performance updates and optimization recommendations
Create, manage, and adjust media budgets, allocating spend across national, retail, and performance marketing to maximize sales
Build and manage relationships with external vendors and agencies.
Evaluate agencies based on expertise, performance, and cost-effectiveness.
Establish KPIs aligned to business objectives and continuously measure campaign performance
Oversee the MMM, MTA, and advanced analytics tools to track campaign performance, inform budget allocation decisions, optimize performance, and report to the business
Monitor and analyze competitors' strategies to ensure plans will cut through in market
Follow internal practices for finance, regulatory compliance, data security, privacy in all operations
Mitigate risks associated with ad fraud, brand safety, and data privacy