Paid Media Manager
About The Position
As Flock expands across Law Enforcement, Commercial, and Community Safety verticals, reaching our buyers effectively requires highly targeted, full-funnel digital advertising. Navigating these complex, long-cycle B2B purchasing journeys demands a paid media strategy that prioritizes audience segmentation over simple channel activation. You will own our cross-channel paid media execution, leveraging deep paid social expertise to test, optimize, and scale campaigns that drive measurable pipeline growth. This role is not a purely bottom-of-the-funnel demand capture role; you will build full-funnel strategies that support long, complex B2B sales cycles. This is not an order-taking execution job; you will proactively evaluate emerging channels, test new formats, and bring data-backed recommendations for new investments. This isn't an isolated analytics position; you will actively partner with creative and brand teams to shape the assets running in your campaigns.
Requirements
- Demonstrated hands-on experience managing B2B paid media budgets across Meta, LinkedIn, and Google with a deep understanding of advanced bidding and targeting strategies.
- Proven track record of building and executing structured testing frameworks with documented hypotheses and clear performance measurement.
- Strong creative briefing capability with the ability to translate campaign objectives into clear direction for static, video, and lead-generation formats.
- Analytical proficiency to interpret full-funnel performance data and translate it into actionable business language for sales and marketing leadership.
Nice To Haves
- Familiarity with ABM platforms, programmatic DSPs, or Salesforce marketing attribution models is a strong plus.
Responsibilities
- Execute and optimize full-funnel paid media campaigns across Meta, LinkedIn, Reddit, and emerging programmatic platforms.
- Develop audience segmentation strategies that align channel selection, creative assets, and messaging to specific buyer personas and sales stages.
- Manage daily campaign operations including bid strategy, budget pacing, exclusion lists, and conversion tracking.
- Establish a structured testing framework across creative formats, audiences, and placements to continuously inform and improve media strategy.
- Partner with brand and creative teams to write clear, channel-specific creative briefs that translate audience insights into high-performing assets.
- Build scalable campaign reporting processes to translate full-funnel performance data into actionable recommendations for cross-functional leadership.
Benefits
- Flock Stock Options
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
