Senior Brand Manager, Commercialization Health & Wellness
About The Position
The Senior Brand Manager, Commercialization – Health & Wellness, Qunol will lead commercialization strategy and go-to-market execution for new product launches across the brand portfolio. The role translates innovation into actionable launch plans through product positioning, pricing, target audience definition, channel strategy, launch objectives, messaging, packaging, claims, and consumer activation. It uses consumer, customer, market, and competitive insights to support growth and market success, and develops customer sell-in strategies and channel-specific programs to build distribution, awareness, and trial. The position leads cross-functional teams and aligns stakeholders across Brand, Sales, Marketing, Regulatory, Supply Chain, Finance, Innovation, and Operations to ensure launch readiness. It monitors launch performance, optimizes execution, and applies learnings to improve future commercialization initiatives and best practices. The role also contributes to science-backed wellness solutions and Opella’s mission to make self-care simpler, while embedding sustainability, access, and social impact in decision-making and supporting a collaborative culture of recognition and belonging.
Requirements
- At least 7 years of experience in Brand Management, Commercialization, Innovation, Product Marketing, or related roles.
- Proven track record leading commercialization of new product launches within a brand portfolio.
- Strong understanding of go-to-market strategy, including positioning, pricing, channel strategy, consumer activation, and launch planning.
- Ability to translate strategy and insights into clear, actionable plans.
- Demonstrated ability to work cross-functionally and influence without direct authority.
- Strong commercial mindset and attention to brand equity and business performance.
- Experience partnering across Innovation, Sales, Marketing, Regulatory, Operations, and Finance teams.
- Strong analytical skills and experience leveraging consumer, market, and syndicated data to inform business decisions.
- Experience with Nielsen, Circana, consumer research, and customer or category analytics.
Nice To Haves
- Experience in CPG, dietary supplements, or health and wellness.
Responsibilities
- Lead commercialization strategy and go-to-market execution for new product launches across the brand portfolio.
- Translate innovation concepts into actionable launch plans that drive growth and market success.
- Use consumer, customer, market, and competitive insights to inform commercialization strategies.
- Define product positioning, pricing, target audience, channel strategy, and launch objectives.
- Develop messaging, packaging, claims, and activation plans that resonate with consumers.
- Create customer sell-in strategies and channel-specific programs to drive distribution, awareness, and trial.
- Lead cross-functional teams and align stakeholders across Brand, Sales, Marketing, Regulatory, Supply Chain, and Finance to ensure launch readiness.
- Monitor launch performance, optimize execution, and apply learnings to improve future commercialization initiatives and best practices.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
