About The Position
The Senior Brand Manager – Direct to Consumer is responsible for the strategic development and execution of robust digital marketing initiatives spanning ostomy, continence care, and advanced wound care business units, in alignment with the Convatec’ s emerging omnichannel strategy.
Requirements
- Demonstrated experience in developing and executing digital marketing strategies and campaigns, with a strong emphasis on brand asset management and direct-to-consumer marketing, preferably within healthcare or other regulated industries
- Proven ability to design, launch, and optimize comprehensive digital campaigns, including measurement of key lead and impact metrics for performance assessment.
- Familiarity with ostomy, continence care, advanced wound care, or similar healthcare sectors is highly desirable.
- Strong data literacy and expertise in digital analytics, market research, and reporting, with a track record of using insights to guide innovation and optimize results
- Exceptional verbal and written communication abilities, adept at articulating complex information to diverse audiences and stakeholders.
- Effective at managing multiple projects, prioritizing resources, and delivering high-quality output on schedule.
- Advanced knowledge of digital marketing tools, brand asset management platforms, website management systems, and analytics software.
- Experienced collaborator with internal and external partners, including creative teams, healthcare professionals, and agency vendors.
- Creative thinker with a proven record of identifying new market opportunities and cultivating scalable digital solutions
- Thorough understanding of consent, privacy, and regulatory requirements related to digital and healthcare marketing.
Responsibilities
- Develop and implement comprehensive digital marketing plans for each product segment, ensuring brand consistency, synergy, and strategic integration across all divisions.
- Lead the creation, deployment, and management of brand assets to elevate the organization’s visual identity and messaging across digital platforms.
- Design, execute, and optimize direct-to-consumer (DTC) digital campaigns, leveraging data-driven tactics to maximize engagement and conversion.
- Deliver expert insights on digital trends, competitor activities, and industry benchmarks to refine and enhance campaign effectiveness and innovation.
- Monitor, analyze, and report on digital campaign performance using standardized impact and lead generation metrics, driving continuous improvement and measurable business outcomes
- Oversee all aspects of consent management and tracking processes, ensuring full compliance with regulatory requirements and organizational standards
- Identify, assess, and capitalize on emerging market opportunities and innovative digital solutions within ostomy, continence care, and advanced wound care sectors
- Manage and optimize the ANZ website, focusing on cross-business priorities, engaging content, and seamless user experience.
- Design, deliver, and champion a portfolio of scalable digital solutions for healthcare professionals, supporting education, information dissemination, and ongoing engagement
- Collaborate closely with content creation teams to deliver compelling, brand-aligned digital campaigns that resonate with both healthcare professionals and direct consumers
Benefits
- Flexible working arrangements
- Ongoing learning and development opportunities
- Competitive remuneration
- Access to health and wellbeing programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
